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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes once you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your fresh kicks (don't even get me started around the glorious give an impression of new leather, combined with rubber and Velcro!). Pretty near heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that part of sneaker-heaven and bring it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' soccer team, he's another consummate professional that can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in product sales, thanks to a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down while using young entrepreneur to have a chat about how he turned their own sneaker obsession right into a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together eventually and just put it together. People apparently like it so it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, you will have a huge interest in them. So we find a method to buy them from shops and then mark them up after we have them within our hands. So, say there exists a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and then sell it for maybe $230 dollars on our website. We can do this because there's such an enormous demand and you also can't go right into a retail store and purchase them. So, the sole choice is to buy it from your so-called reseller, that is somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I don't want to sit before Undefeated for 2 days, I can call you up? Noah: Yeah, exactly. We actually have individuals who do sit beyond stores on release day and after that once they receive the shoes we'll sell them somewhat over retail. So yeah, definitely almost any shoe like an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's well worth the mark-up immediately because who has the time and energy to sit looking at a store for the days? Noah: Yeah, definitely. Q: So do you employ people by sitting out facing stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks first night to camp out with us. That's one among the many ways we're able to receive the shoes. Q: What are various other ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've built up friends and a network of folks like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to have as many shoes as is possible and at one time I'm effortlessly my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've developed a business from the hobby. Noah: Definitely, since it all started with an interest in these type of limited-edition shoes. And then realizing that there were a big potential possiblity to create a business and make a little money. But everything originated as an interest of collecting and wearing these sneakers. So, it definitely is a business as well as a hobby at the same time. Q: When have you start it and exactly how old have you been? Noah: Well I was 15 years old and I started the business enterprise in April of 2013. Q: Do you remember the actual moment the idea sparked? Noah: It started when my father and I were outside of a Finish Line one night, where these folks were doing a raffle so we were able to get two pairs of Air Jordans. As soon as we walked out of the store a number of people stopped us and offered us an enormous $150 dollars over-retail on their behalf. We were like, 'Wow did that really just happen'? It motivated my dad too because usually whenever you tell a parent about doing similar to this they will say, 'Nah, there's no way! You can't go obtain a shoe that's in an outlet and resell it for further.' But when somebody on the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right this moment," I think that really kind of lit the spark for everything. Q: It really really helps to have your dad on your own side don't you think? Noah: Yeah it definitely did help have my father on my side. When someone how old irrrve become is starting off they'll not have the revenue to be able to buy 100 pairs of shoes. So having my dad to help me out (with his fantastic credit card) was definitely a huge help. But, my parents will always be supportive of whatever I do. When I told my dad I wanted to accomplish this, he was all because of it because when I was a younger kid I had another business and he saw how well I did with this. Q: What's the most high-priced shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would have been a very large profit. It was sort of tough to find a buyer while we found one for that price it absolutely was satisfying. And we were able to obtain a couple pairs of people. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're taking care of that right now. We possess a shoe known as the Nike Air Yeezy which can be a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling on an average around $4,000 to $5,000 dollars. We have one pair within our hands right now and we're just waiting to obtain the right buyer who will pull the trigger. But that's definitely our most effective shoe that we've had. Q: How do you go about selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it in our possession a little over a month and also the challenge with a shoe like this is you need to be careful about how exactly you sell it because with such an enormous demand, it's dangerous to meet up for any shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do with all the profits you get? Noah: I'll occasionally buy myself clothes but most of the money is set aside in my checking account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But apart from that, I just input it away for college. Q: How amazed are you whenever you sit back and find out the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me possessing car.' It's just great to see effort pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my buddies are actually those who I'll bring with me at night to pick up shoes and I'll pay them for coming with me at night. I'll text them some nights and say, 'Hey everyone down to go to Los Angeles beside me this weekend to get some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they just don't even desire to be paid because it's simply a thrilling experience to go down to these populated areas and also to be around these people who are crazy for sneakers. And it's fun to walk out of the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got a." So my friends have definitely taught me to be be where I am today and still have been a source of support and have helped me throughout it all. And the best thing about it is, some of my pals have actually started their very own sneaker reselling businesses with a smaller level. It's cool to view that influence spread throughout each of the group of my buddies and to find out them have success too using what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised after they find out you're a high school kid? Noah: Well, I only tell people I'm near but when I do let them know I'm 16, they're very surprised. If anything they think it's really cool that somebody younger than them could possibly be doing something such as this. Q: The testimonial page on the website is simply photo after photo of super-stoked people revealing the shoes they bought in you. How satisfying is that? Noah: The customer appreciation is actually comparatively cool. That's one from the best parts is to find out the customer testimonials. They're really a major help to our company and its rewarding whenever we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other individuals who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they do know what they're doing.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework and when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me relating to order or about the sneakers that are being released and asking if I'm getting certain shoes. So that's definitely hard looking to balance all the. But I think I've form of found that balance. I devote some time out at the certain hour to respond to emails, to obtain back to customers, and to post up on social networking. Then naturally, I remove other time for it to do class work and other things which are more important. Q: Time management is surely a skill don't you think? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after high school? Noah: I don't know what college I want to check out yet, but I plan to go right into a 4-year school. I also plan on hopefully running multiple businesses when I'm out of high school graduation. But I definitely will visit college with whether Business or Computer Science Major and hopefully have other businesses on my own hands at that time. Q: Who are a number of your influences or individuals who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, those people on there. It's inspiring to determine how successful they are and just how they're able to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is the most important part of creating a successful at-home business? Noah: How big social media is in relation to its how it can help an enterprise. I started recently with one follower on Instagram and after this I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one with the most important factors for just about any business nowadays. Also the value of good customer care is huge. Like I said earlier, because the sneakers are so expensive, people are sometimes afraid to spend a lot money. I would be nervous too if I was spending $400 dollars or even more. When you communicate with a customer, you are making them feel comfortable about their purchase. So, without a doubt social websites and good customer support are the two most crucial things in having a company. Q: A lot of young people think about starting their own business or doing something entrepreneurial as you. What type of advice can you give a young individual who has a excellent idea and wants to get it to the next level? Noah: I would tell others to check around and see what other individuals are doing. Because when I was starting the company, I analyzed to other resellers and learned from their website. So one from the most important things is to take advice and study and build upon that. And also, not be afraid of just getting started. Get out there and understand it going. Because you can have countless thoughts when creating a small business and be thinking, 'I want to accomplish this and I want to accomplish that.' But you just have to go and take action. Eventually everything works out. So my advice would be learn and take advice from others and rely on yourself and do not be afraid to merely start. Take a chance and just start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just do it! To find out more about Vitale Kicks and to take a look at their extensive variety of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |