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	 Aravon  Faith - Bronze Leather

	 Aravon  Faith - Bronze Leather
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your brand new kicks (don't even get me started about the glorious smell of new leather, combined with rubber and Velcro!). Pretty near heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that piece of sneaker-heaven and convey it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' football team, he's and a consummate professional who is able to be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in product sales, because of a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down while using young entrepreneur to speak about how he turned his own sneaker obsession in a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together some day and just put it together. People apparently like it in order that it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, there'll be a huge interest in them. So we find a method to buy them from retail stores and then mark them up after we have them in our hands. So, say there exists a shoe that retails for $160 dollars, and sold out in stores all across the United States. We'll take that shoe and then sell it for maybe $230 dollars on our website. We are capable of doing this because there's such an enormous demand and you can't go in to a retail store and get them. So, the only choice is to acquire it coming from a so-called reseller, that is somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I shouldn't sit looking at Undefeated for just two days, I can contact you up? Noah: Yeah, exactly. We actually have people who do sit beyond stores on release day then once they get the shoes we'll sell them somewhat over retail. So yeah, definitely any type of shoe just like an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's really worth the mark-up there because who has the time and energy to sit before a store for several days? Noah: Yeah, definitely. Q: So do you employ people to take a seat out before stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks first night to camp out with us. That's just one of the many ways we're able to obtain the shoes. Q: What are some other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've piled up friends and a network of individuals like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to acquire as many shoes as you can and at the same time I'm with all of my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've designed a business from your hobby. Noah: Definitely, as it all started with an interest during these type of limited-edition shoes. And then realizing that there is a big potential possiblity to create a business and create a little money. But all this originated as an interest of collecting and wearing this footwear. So, it definitely is a business plus a hobby at the same time. Q: When did you start it and just how old have you been? Noah: Well I was many years old and I started the organization in April of 2013. Q: Do you remember the precise moment the idea sparked? Noah: It started when my pops and I were beyond a Finish Line one night, where they were doing a raffle so we were able to pick-up two pairs of Air Jordans. As soon even as we walked out of the store a few people stopped us and offered us a massive $150 dollars over-retail on their behalf. We were like, 'Wow did that basically just happen'? It motivated my dad too because usually when you tell a parent or gaurdian about doing something such as this they'd say, 'Nah, there is no way! You can't go obtain a shoe that's in an outlet and resell it for further.' But when somebody for the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars today," I think that truly kind of lit the spark for everything. Q: It really allows you have your dad on the side right? Noah: Yeah it definitely did help have my father on my side. When someone how old irrrve become is starting off they will not have the revenue to be able to purchase 100 pairs of shoes. So having my dad to help me out (with his fantastic credit card) was definitely a big help. But, my parents are always supportive of whatever I do. When I told my father I wanted to achieve this, he was all correctly because when I was a younger kid I had another business anf the husband saw how well I did achievable. Q: What's the most high-priced shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would be a very large profit. It was form of tough to discover a buyer when we found one with the price it had been satisfying. And we were able to obtain a couple pairs of the. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're working on that at this time. We have a shoe called the Nike Air Yeezy which is a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling on an average of around $4,000 to $5,000 dollars. We have one pair in our hands right now and now we're just waiting to get the right buyer who'll pull the trigger. But that's definitely our most beneficial shoe that we've ever endured. Q: How do you start selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in your possession a little over a month and also the challenge with a shoe such as this is you need to be careful about how precisely you sell it off because with such a massive demand, it's dangerous to meet up for any shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do with the profits you cash in on? Noah: I'll occasionally buy myself clothes but most in the money is put away in my bank account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But besides that, I just use it away for college. Q: How amazed are you when you sit back and discover the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having this car.' It's just great to see hard work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my friends are actually those that I'll bring beside me to pick up shoes and I'll pay them for coming with me at night. I'll text them some nights and say, 'Hey all of you down to visit Los Angeles with me at night this weekend to pick-up some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they don't even desire to be paid as it's merely a thrilling experience to go down to these populated areas and also to be around these individuals who are crazy for sneakers. And it's fun to steer out with the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got that or this." So my buddies have definitely reduced the problem be where I am today and still have been a source of support and have taught me to be throughout it all. And the best thing about it is, some of my girlfriends have actually started their own sneaker reselling businesses on a smaller level. It's cool to determine that influence spread throughout each of the group of my friends and to determine them have success too using what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised when they find out that you're a high school graduation kid? Noah: Well, I only tell people I'm close to but when I do say to them I'm 16, they're very surprised. If anything they think it's really cool that someone younger than them could be doing similar to this. Q: The testimonial page on your own website is definitely photo after photo of super-stoked people revealing the shoes they bought in you. How satisfying is the fact that? Noah: The customer appreciation is fairly cool. That's one from the best parts is to determine the customer testimonials. They're really a huge help to our company and its rewarding when we get those back. Sometimes we'll even share discounts if customers post a testimonial because that pulls a lot of other individuals who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they do know what they're doing.' Q: What's the biggest challenge you've faced like a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework so when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me relating to order or about these comfortable shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all that. But I think I've kind of found that balance. I take some time out in a certain hour to respond to emails, to get back to customers, and also to post up on social media marketing. Then of course, I take out other time and energy to do class work and other things which are more important. Q: Time management is definitely a skill don't you think? Noah: Yeah, it's something I've learned to do. Q: What are your plans after high school? Noah: I don't know what college I want to visit yet, but I plan to travel right into a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of senior high school. But I definitely will visit college with either a Business or Computer Science Major and hopefully have other businesses on my hands during those times. Q: Who are several of your influences or people that have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, all of the people on there. It's inspiring to view how successful they are and exactly how they're capable of help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is essentially the most important aspect of creating a successful at-home business? Noah: How big social networking is in terms of how it can help a business. I started last year with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it's definitely one with the most important factors for virtually any business currently. Also the significance of good customer care is huge. Like I said earlier, because the sneakers are so expensive, folks are sometimes afraid to spend a great deal money. I will be nervous too if I was spending $400 dollars or even more. When you speak with a customer, you make them feel comfortable regarding purchase. So, without a doubt social media and good customer support are the two most critical things in having an enterprise. Q: A lot of young people take into consideration starting their own business or doing something entrepreneurial as you. What sort of advice could you give a young individual who has a excellent idea and wants to go on it to the next level? Noah: I would tell others to take a look around and find out what other people are doing. Because when I was starting the company, I explored to other resellers and learned from their website. So one from the most important things is always to take advice and learn from others and build upon that. And also, never be afraid of just starting. Get out there and understand it going. Because you can have numerous thoughts when creating a business and be thinking, 'I want to accomplish this and I want to do that.' But you just have to travel and undertake it. Eventually all this works out. So my advice could be learn and take advice from others and rely on yourself , nor be afraid to only start. Take a chance and merely start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out about Vitale Kicks also to take a look at their extensive assortment of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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    Aravon Faith - Bronze Leather