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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your fresh new kicks (don't even get me started around the glorious give an impression of new leather, when combined rubber and Velcro!). Pretty near heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that part of sneaker-heaven and produce it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' team, he's and a consummate professional who are able to be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in revenue, because of a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down while using young entrepreneur to talk about how he turned his very own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together 1 day and just assemble it. People seem to like it in order that it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, there will be a huge requirement for them. So we find ways to buy them from stores and then mark them up even as have them inside our hands. So, say you will find there's shoe that retails for $160 dollars, and sold out in stores all across the United States. We'll take that shoe and then sell it for maybe $230 dollars on our website. We can perform this because there's such a huge demand and you can't go into a retail store and buy them. So, the only real choice is to purchase it from your so-called reseller, which is somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I shouldn't sit facing Undefeated for two main days, I can call you up? Noah: Yeah, exactly. We actually have people that do sit away from stores on release day and after that once they have the shoes we'll sell them a little bit over retail. So yeah, definitely almost any shoe like an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up at that time because that has the time and energy to sit facing a store for the days? Noah: Yeah, definitely. Q: So do you employ people to sit down out in front of stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for one night to camp out with us. That's just one of the many ways we're able to receive the shoes. Q: What are a few other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the easiest to get. It's a complicated process. Over time we've developed friends plus a network of people like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to get as many shoes as you possibly can and at the same time I'm with all my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've created a business from the hobby. Noah: Definitely, as it all started with an interest of these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business and create a little money. But all this originated as an interest of collecting and wearing these shoes. So, it really is a business along with a hobby at the same time frame. Q: When do you start it and just how old had you been? Noah: Well I was 20 years old and I started the organization in April of 2013. Q: Do you remember the precise moment the thought sparked? Noah: It started when my pops and I were away from a Finish Line one night, where these folks were doing a raffle and we were able to grab two pairs of Air Jordans. As soon as we walked out of the store a few people stopped us and offered us a huge $150 dollars over-retail for the kids. We were like, 'Wow did that truly just happen'? It motivated my father too because usually once you tell a parent about doing similar to this they will say, 'Nah, there is no way! You can't go buy a shoe that's in an outlet and resell it to get more.' But after somebody on the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars at this time," I think that basically kind of lit the spark for everything. Q: It really really helps to have your dad in your side don't you think? Noah: Yeah its did help to have dad on my side. When someone my age is starting off they won't have the revenue to be able to purchase 100 pairs of shoes. So having my father to help me out (and his credit card) was definitely a huge help. But, my parents are invariably supportive of whatever I do. When I told my dad I wanted to get this done, he was all correctly because when I would be a younger kid I had another business and that he saw how well I did your. Q: What's the priciest shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was obviously a very large profit. It was type of tough to locate a buyer while we found one for your price it was satisfying. And we were able to acquire a couple pairs of these. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're taking care of that right this moment. We use a shoe referred to as Nike Air Yeezy that's a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling while on an average of about $4,000 to $5,000 dollars. We have one pair in our hands right now and we're just waiting to find the right buyer who'll pull the trigger. But that's definitely our most valuable shoe that we've had. Q: How do you start selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it in our possession just a little over a month and also the challenge with a shoe like this is you must be careful about how precisely you sell it off because with such a huge demand, it's dangerous to fulfill up for the shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do while using profits you cash in on? Noah: I'll occasionally buy myself clothes but most in the money is put away in my checking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But other than that, I just put it away for college. Q: How amazed are you whenever you sit back and discover the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me having one of these car.' It's just great to see hard work pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my girlfriends are actually those who I'll bring with me to pick up shoes and I'll pay them for coming when camping. I'll text them some nights and say, 'Hey you guys down to check out Los Angeles beside me this weekend to pick up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they just don't even desire to be paid since it's merely a thrilling experience to go as a result of these populated areas and to be around these people who are crazy for sneakers. And it's fun just to walk out in the stores with exclusive shoes and everybody's looking at us saying, "Oh look, look, look, they got a." So my buddies have definitely solved the problem be where I am today and still have been a resource of support and have reduced the problem throughout everything. And the beauty of it is, some of my girlfriends have actually started their unique sneaker reselling businesses with a smaller level. It's cool to find out that influence spread throughout all of the group of my girlfriends and to determine them have success too using what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised once they find out that you're a secondary school kid? Noah: Well, I only tell people I'm near but when I do tell them I'm 16, they're very surprised. If anything they believe it's really cool a thief younger than them could be doing something similar to this. Q: The testimonial page in your website is definitely photo after photo of super-stoked people revealing the shoes they bought in you. How satisfying is? Noah: The customer appreciation is actually comparatively cool. That's one in the best parts is to determine the customer testimonials. They're really a large help to our organization and its rewarding if we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that attracts a lot of other people who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they know what they do.' Q: What's the biggest challenge you've faced like a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework and when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me about their order or about these comfortable shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all of that. But I think I've kind of found that balance. I require time out at a certain hour to reply to emails, to acquire back to customers, and also to post up on social websites. Then needless to say, I get other time for you to do class work and other things which are more important. Q: Time management is surely a skill is it not? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after high school? Noah: I don't know what college I want to head to yet, but I plan to go right right into a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of secondary school. But I definitely will check out college with either a Business or Computer Science Major and hopefully have other businesses on my hands at that time. Q: Who are some of your influences or people who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, those people on there. It's inspiring to find out how successful they are and just how they're capable to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is one of the most important aspect of creating a successful at-home business? Noah: How big social websites is in relation to its how it can help a small business. I started last year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it's definitely one in the most important factors for virtually any business these days. Also the value of good customer satisfaction is huge. Like I said earlier, because these comfortable shoes are so expensive, folks are sometimes afraid to spend a lot money. I will be nervous too if I was spending $400 dollars or more. When you contact a customer, you make them feel comfortable relating to purchase. So, without a doubt social networking and good customer service are the two most significant things in having an enterprise. Q: A lot of young people think of starting their very own business or doing something entrepreneurial as if you. What form of advice do you give a young individual who has a really good idea and wants to go to the next level? Noah: I would tell others to look around and find out what other people are doing. Because when I was starting the organization, I analyzed to other resellers and learned at their store. So one of the most important things would be to take advice and examine other coffee shops and build upon that. And also, do not be afraid of just how to get started. Get out there and get it going. Because you can have a lot of thoughts when creating a company and be thinking, 'I want to get this done and I want to accomplish that.' But you just have to travel and get it done. Eventually all this works out. So my advice would be learn and take advice from others and trust yourself and don't be afraid to simply start. Take a chance and merely start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out more on Vitale Kicks and also to take a look at their extensive number of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |