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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes once you crack open the lid for the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your brand new kicks (don't even get me started on the glorious give an impression of new leather, blended with rubber and Velcro!). Pretty near heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that bit of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' soccer team, he's additionally a consummate professional that can be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in product sales, thanks to a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to chat about how he turned their own sneaker obsession right into a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together some day and just build it. People seem to like it in order that it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, you will have a huge demand for them. So we find a way to buy them from retailers and then mark them up after we have them in our hands. So, say there exists a shoe that retails for $160 dollars, and it's really sold out in stores all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We can do this because there's such a massive demand so you can't go in to a retail store and purchase them. So, the one choice is to get it from the so-called reseller, which can be somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I wouldn't like to sit looking at Undefeated for just two days, I can phone you up? Noah: Yeah, exactly. We actually have people that do sit outside of stores on release day then once they receive the shoes we'll sell them a little bit over retail. So yeah, definitely almost any shoe as an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's well worth the mark-up immediately because who has the time and energy to sit facing a store for the days? Noah: Yeah, definitely. Q: So do you employ people to sit out looking at stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's one of the many ways we're able to get the shoes. Q: What are various other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've accumulated friends and a network of individuals like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to obtain as many shoes as you can and at once I'm wonderful my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've designed a business from the hobby. Noah: Definitely, given it all started with an interest in these type of limited-edition shoes. And then realizing that there was clearly a big potential possiblity to create a business and create a little money. But all of it originated as an activity of collecting and wearing these footwear. So, it is a business along with a hobby at once. Q: When do you start it and just how old had you been? Noah: Well I was fifteen years old and I started the business enterprise in April of 2013. Q: Do you remember the complete moment the theory sparked? Noah: It started when my father and I were outside a Finish Line one night, where we were holding doing a raffle and now we were able to pick up two pairs of Air Jordans. As soon even as we walked out with the store some individuals stopped us and offered us a tremendous $150 dollars over-retail for the children. We were like, 'Wow did that truly just happen'? It motivated dad too because usually if you tell a mother or father about doing something similar to this they might say, 'Nah, there is no way! You can't go obtain a shoe that's in local store and resell it for more.' But after somebody on the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars today," I think that really kind of lit the spark for everything. Q: It really really helps to have your dad on the side don't you think? Noah: Yeah it really is did assist to have dad on my side. When someone my age is starting off they're not going to have the revenue to be able to purchase 100 pairs of shoes. So having my pops to help me out (with his fantastic credit card) was definitely a large help. But, my parents will always be supportive of whatever I do. When I told my father I wanted to do this, he was all for this because when I was a younger kid I had another business anf the husband saw how well I did with that. Q: What's the most costly shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would be a very large profit. It was sort of tough to look for a buyer then when we found one with the price it was satisfying. And we were able to obtain a couple pairs of the. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're focusing on that today. We possess a shoe known as the Nike Air Yeezy which can be a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling with an average around $4,000 to $5,000 dollars. We have one pair in our hands right now and that we're just waiting to obtain the right buyer who will pull the trigger. But that's definitely our best shoe that we've ever endured. Q: How do you attempt selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in your possession somewhat over a month and the challenge with a shoe such as this is you have to be careful about how exactly you sell it because with such a massive demand, it's dangerous in order to meet up for any shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do while using profits you cash in on? Noah: I'll occasionally buy myself clothes but most in the money is store in my banking account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But other than that, I just use it away for college. Q: How amazed are you when you sit back to see the success you are able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me possessing this car.' It's just great to see work pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my pals are actually those who I'll bring beside me to pick up shoes and I'll pay them for coming with me at night. I'll text them some nights and say, 'Hey all of you down to go to Los Angeles with me this weekend to get some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't really even want to be paid given it's just a thrilling experience to go into these populated areas and be around these individuals who are crazy for sneakers. And it's fun simply to walk out with the stores with exclusive shoes and everybody's looking at us saying, "Oh look, look, look, they got this or that." So my friends have definitely reduced the problem be where I am today and possess been a source of support and have solved the problem throughout it all. And beauty of it is, some of my buddies have actually started their very own sneaker reselling businesses on a smaller level. It's cool to find out that influence spread throughout all the group of my girlfriends and to view them have success too with what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised once they find out you are a secondary school kid? Noah: Well, I only tell people I'm close to but when I do let them know I'm 16, they're very surprised. If anything they believe it's really cool that a person younger than them could possibly be doing something such as this. Q: The testimonial page on the website is definitely photo after photo of super-stoked people revealing the shoes they bought in you. How satisfying is the fact that? Noah: The customer appreciation is pretty cool. That's one from the best parts is to view the customer testimonials. They're really a huge help to we and its rewarding when we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that pulls a lot of other people who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they actually do.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework then when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me relating to order or about the shoes that are released and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all the. But I think I've form of found that balance. I require time out at a certain hour to resolve emails, to obtain back to customers, also to post up on social media marketing. Then needless to say, I take out other time for you to do assignment work and other things that are more important. Q: Time management is surely a skill isn't it? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after high school graduation? Noah: I don't know what college I want to visit yet, but I plan to go right into a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school. But I definitely will go to college with whether Business or Computer Science Major and hopefully have other businesses on my hands in those days. Q: Who are some of your influences or individuals who have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, those people on the website. It's inspiring to find out how successful they are and just how they're able to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is probably the most important part of creating a successful at-home business? Noah: How big social networking is in relation to how it can help an enterprise. I started this past year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it is definitely one of the most important factors for just about any business today. Also the value of good customer service is huge. Like I said earlier, because the shoes are so expensive, folks are sometimes afraid to spend a lot money. I would be nervous too if I was spending $400 dollars or even more. When you contact a customer, you make them feel comfortable relating to purchase. So, without a doubt social networking and good customer service are the two most crucial things in having a business. Q: A lot of young people consider starting their own business or doing something entrepreneurial like you. What kind of advice can you give a young individual who has a really good idea and wants to get it to the next level? Noah: I would tell others to take a look around and see what other people are doing. Because when I was starting the business, I looked up to other resellers and learned from their website. So one from the most important things is usually to take advice and study and build upon that. And also, never be afraid of just how to get started. Get out there and have it going. Because you can have numerous thoughts when creating a company and be thinking, 'I want to do this and I want to accomplish that.' But you just have to travel and do it. Eventually all of it works out. So my advice could be learn and take advice from others and believe in yourself and do not be afraid to merely start. Take a chance and simply start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out more about Vitale Kicks also to take a look at their extensive collection of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |