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	 Mt. Emey  9211 - Black

	 Mt. Emey  9211 - Black
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes once you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your brand new kicks (don't even get me started on the glorious odor of new leather, mixed with rubber and Velcro!). Pretty close to heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that little bit of sneaker-heaven and provide it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' team, he's additionally a consummate professional who are able to be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in gross sales, thanks to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down with the young entrepreneur to have a chat about how he turned his very own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together one day and just assemble it. People appear to like it so that it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to discharge series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like this. And because they're limited, you will see a huge need for them. So we find a method to buy them from shops and then mark them up once we have them within our hands. So, say we have a shoe that retails for $160 dollars, and it's sold out to get all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We can perform this because there's such an enormous demand and you can't go into a retail store and purchase for them. So, the only real choice is to acquire it from the so-called reseller, that's somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I shouldn't sit looking at Undefeated for two main days, I can call you up? Noah: Yeah, exactly. We actually have people that do sit outside stores on release day after which once they get the shoes we'll sell them slightly over retail. So yeah, definitely any sort of shoe like an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's well worth the mark-up there because that has the time to sit in front of a store for several days? Noah: Yeah, definitely. Q: So do you employ people to sit down out facing stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks for just one night to camp out with us. That's one among the many ways we're able to receive the shoes. Q: What are various other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've developed friends and a network of people like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to acquire as many shoes as you can and at once I'm wonderful my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've made a business out of your hobby. Noah: Definitely, because it all started with an interest during these type of limited-edition shoes. And then realizing that there was clearly a big potential possiblity to create a business making a little money. But all of it originated as an activity of collecting and wearing these shoes. So, it really is a business and a hobby at the same time frame. Q: When have you start it and exactly how old have you been? Noah: Well I was fifteen years old and I started the business enterprise in April of 2013. Q: Do you remember the precise moment the theory sparked? Noah: It started when my pops and I were outside of a Finish Line one night, where these folks were doing a raffle and now we were able to get two pairs of Air Jordans. As soon once we walked out of the store a number of people stopped us and offered us a huge $150 dollars over-retail for the kids. We were like, 'Wow did that truly just happen'? It motivated dad too because usually once you tell a parent or gaurdian about doing something like this they will say, 'Nah, there is not any way! You can't go buy a shoe that's in a local store and resell it for further.' But when somebody about the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars right now," I think that basically kind of lit the spark for everything. Q: It really really helps to have your dad on your own side don't you think? Noah: Yeah it definitely did assistance to have my dad on my side. When someone how old irrrve become is starting off they will not have the revenue to be able to get 100 pairs of shoes. So having my father to help me out (and his credit card) was definitely a major help. But, my parents will almost always be supportive of whatever I do. When I told dad I wanted to achieve this, he was all because of it because when I would have been a younger kid I had another business and he saw how well I did with that. Q: What's the most high-priced shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that would be a very large profit. It was form of tough to discover a buyer while we found one for your price it had been satisfying. And we were able to obtain a couple pairs of the. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're implementing that today. We possess a shoe called the Nike Air Yeezy which is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling by using an average of approximately $4,000 to $5,000 dollars. We have one pair in our hands right now and now we're just waiting to discover the right buyer that will pull the trigger. But that's definitely our most effective shoe that we've had. Q: How do you attempt selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in your possession a bit over a month along with the challenge with a shoe this way is you should be careful regarding how you flip it because with such a huge demand, it's dangerous to fulfill up for the shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do with the profits you get? Noah: I'll occasionally buy myself clothes but most from the money is set aside in my banking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But besides that, I just place it away for college. Q: How amazed are you when you sit back and discover the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me having one of these car.' It's just great to see efforts pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my friends are actually those who I'll bring with me at night to get shoes and I'll outlay cash for coming beside me. I'll text them some nights and say, 'Hey you guys down to go to Los Angeles with me at night this weekend to grab some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't really even want to be paid as it's only a thrilling experience to go right down to these populated areas also to be around these people that are crazy for sneakers. And it's fun simply to walk out with the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got that or this." So my pals have definitely taught me to be be where I am today and possess been a source of support and have reduced the problem throughout all of it. And beauty of it is, some of my pals have actually started their unique sneaker reselling businesses over a smaller level. It's cool to see that influence spread throughout each of the group of my pals and to determine them have success too with what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised once they find out that you are a high school graduation kid? Noah: Well, I only tell people I'm near to but when I do tell them I'm 16, they're very surprised. If anything believe that it's really cool a thief younger than them could possibly be doing similar to this. Q: The testimonial page in your website is merely photo after photo of super-stoked people exposing the shoes they bought in you. How satisfying is the fact that? Noah: The customer appreciation is fairly cool. That's one of the best parts is to determine the customer testimonials. They're really a major help to we and its rewarding when we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that draws a lot of other those who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they know what they do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me regarding their order or about these shoes that are released and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all of that. But I think I've kind of found that balance. I take time out in a certain hour to deal to emails, to acquire back to customers, and post up on social media. Then needless to say, I remove other time for it to do class work and other things which might be more important. Q: Time management happens to be a skill is it not? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after high school? Noah: I don't know what college I want to visit yet, but I plan to go right into a 4-year school. I also plan on hopefully running multiple businesses when I'm out of senior high school. But I definitely will head to college with sometimes a Business or Computer Science Major and hopefully have other businesses on my hands then. Q: Who are a number of your influences or individuals who have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, all those people on the website. It's inspiring to view how successful they are and just how they're able to help people out with businesses and stuff. Q. Ever think about taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found ways to be successful. Q: What have you learned is the most important part of creating a successful at-home business? Noah: How big social networking is in terms of how it can help a company. I started last year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and definitely one from the most important factors for almost any business nowadays. Also the value of good customer care is huge. Like I said earlier, because the shoes are so expensive, everyone is sometimes afraid to spend a lot money. I will be nervous too if I was spending $400 dollars or higher. When you communicate with a customer, you're making them feel comfortable about their purchase. So, without a doubt social websites and good customer support are the two most critical things in having a business. Q: A lot of young people think about starting their own business or doing something entrepreneurial as if you. What sort of advice could you give a young individual that has a great idea and wants to go on it to the next level? Noah: I would tell others to appear around to see what other everyone is doing. Because when I was starting the organization, I researched to other resellers and learned at their store. So one with the most important things is always to take advice and examine other coffee shops and build upon that. And also, do not be afraid of just getting started. Get out there and obtain it going. Because you can have numerous thoughts when creating a business and be thinking, 'I want to do this and I want to accomplish that.' But you just have to go and undertake it. Eventually everything works out. So my advice could be learn and take advice from others and believe in yourself , nor be afraid to just start. Take a chance and just start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just take action! To find out more on Vitale Kicks and to take a look at their extensive number of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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