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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes once you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your brand new kicks (don't even get me started on the glorious give an impression of new leather, blended with rubber and Velcro!). Pretty near to heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that bit of sneaker-heaven and produce it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' team, he's additionally a consummate professional that can be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just 6 months time, Vitale Kicks has earned over $250,000 dollars in income, thanks to a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down using the young entrepreneur to speak about how he turned his own sneaker obsession in to a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together some day and just build it. People manage to like it so it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, you will see a huge need for them. So we find a method to buy them from retailers and then mark them up once we have them in your hands. So, say there exists a shoe that retails for $160 dollars, and it's really sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are able to do this because there's such a tremendous demand and you also can't go in to a retail store and buy them. So, the only real choice is to purchase it coming from a so-called reseller, that is somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I shouldn't sit looking at Undefeated for two main days, I can call you up? Noah: Yeah, exactly. We actually have people who do sit outside stores on release day then once they have the shoes we'll sell them somewhat over retail. So yeah, definitely any type of shoe as an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up there because who may have the time and energy to sit facing a store for days? Noah: Yeah, definitely. Q: So do you employ people by sitting out looking at stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks first night to camp out with us. That's just one of the many ways we're able to obtain the shoes. Q: What are some other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've piled up friends as well as a network of people like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to acquire as many shoes as possible and at one time I'm effortlessly my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've created a business from a hobby. Noah: Definitely, since it all started with an interest in these type of limited-edition shoes. And then realizing that there were a big potential possiblity to create a business and make up a little money. But all of it originated as a spare time activity of collecting and wearing these sneakers. So, it definitely is a business plus a hobby at the same time. Q: When do you start it and how old had you been? Noah: Well I was 20 years old and I started the company in April of 2013. Q: Do you remember the actual moment the theory sparked? Noah: It started when my dad and I were outside a Finish Line one night, where we were holding doing a raffle and that we were able to grab two pairs of Air Jordans. As soon as we walked out of the store a number of people stopped us and offered us a huge $150 dollars over-retail for them. We were like, 'Wow did that actually just happen'? It motivated my dad too because usually once you tell a dad or mom about doing something such as this they will say, 'Nah, there is no way! You can't go get a shoe that's in a local store and resell it for additional.' But as soon as somebody for the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars right now," I think that actually kind of lit the spark for everything. Q: It really helps to have your dad in your side right? Noah: Yeah its did help have dad on my side. When someone my age is starting off they will not have the revenue to be able to buy 100 pairs of shoes. So having my dad to help me out (and his credit card) was definitely a major help. But, my parents are always supportive of whatever I do. When I told my father I wanted to achieve this, he was all because of it because when I was a younger kid I had another business and he saw how well I did with this. Q: What's the priciest shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that would have been a very large profit. It was form of tough to find a buyer while we found one for that price it turned out satisfying. And we were able to acquire a couple pairs of these. That was definitely our biggest sale. Q: What's been probably the most interesting shoe you've sold? Noah: We're taking care of that right now. We possess a shoe known as the Nike Air Yeezy that is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair within our hands right now so we're just waiting to obtain the right buyer who'll pull the trigger. But that's definitely our most effective shoe that we've ever had. Q: How do you go about selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it inside our possession just a little over a month and also the challenge with a shoe like this is you must be careful about how precisely you market it because with such a tremendous demand, it's dangerous to meet up for a shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until we find the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do while using profits you get? Noah: I'll occasionally buy myself clothes but most from the money is store in my checking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But other than that, I just put it away for college. Q: How amazed are you whenever you sit back to see the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having one of these car.' It's just great to see effort pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my girlfriends are actually those who I'll bring with me to pick up shoes and I'll pay them back for coming when camping. I'll text them some nights and say, 'Hey all of you down to visit Los Angeles with me at night this weekend to pick-up some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they just don't even wish to be paid because it's just a thrilling experience to go right down to these populated areas and also to be around these those who are crazy for sneakers. And it's fun to steer out in the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got that or this." So my girlfriends have definitely reduced the problem be where I am today and possess been an origin of support and have solved the problem throughout all of it. And the best thing about it is, some of my buddies have actually started their very own sneaker reselling businesses with a smaller level. It's cool to determine that influence spread throughout all of the group of my friends and to find out them have success too with what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised whenever they find out you're a high school graduation kid? Noah: Well, I only tell people I'm near but when I do say to them I'm 16, they're very surprised. If anything believe that it's really cool that a person younger than them could possibly be doing something similar to this. Q: The testimonial page in your website is simply photo after photo of super-stoked people showing the shoes they bought in you. How satisfying is that? Noah: The customer appreciation is pretty cool. That's one with the best parts is to determine the customer testimonials. They're really a large help to we and its rewarding if we get those back. Sometimes we'll even give out discounts if customers post a testimonial because that draws a lot of other those who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they do know what they actually do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me relating to order or about these comfortable shoes that are developing and asking if I'm getting certain shoes. So that's definitely hard trying to balance all of that. But I think I've form of found that balance. I devote some time out with a certain hour to respond to emails, to get back to customers, and post up on social media. Then naturally, I get other time and energy to do class work and other things which are more important. Q: Time management is surely a skill don't you think? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after secondary school? Noah: I don't know what college I want to go to yet, but I plan to go right in a 4-year school. I also intend on hopefully running multiple businesses when I'm out of secondary school. But I definitely will visit college with sometimes a Business or Computer Science Major and hopefully have other businesses on my small hands then. Q: Who are a number of your influences or people who have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, all of the people on there. It's inspiring to determine how successful they are and the way they're in a position to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found ways to be successful. Q: What have you learned is one of the most important element of creating a successful at-home business? Noah: How big social networking is in relation to its how it can help an enterprise. I started last year with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one with the most important factors for just about any business currently. Also the value of good customer service is huge. Like I said earlier, because these shoes are so expensive, individuals are sometimes afraid to spend so much money. I will be nervous too if I was spending $400 dollars or more. When you contact a customer, you're making them feel comfortable relating to purchase. So, without a doubt social networking and good customer care are the two most important things in having a company. Q: A lot of young people think about starting their particular business or doing something entrepreneurial like you. What form of advice can you give a young individual who has a excellent idea and wants to get it to the next level? Noah: I would tell others to appear around and discover what other folks are doing. Because when I was starting the company, I analyzed to other resellers and learned at their store. So one of the most important things would be to take advice and study and build upon that. And also, never be afraid of just starting out. Get out there and obtain it going. Because you can have so many thoughts when creating a company and be thinking, 'I want to achieve this and I want to do that.' But you just have to go and do it. Eventually it all works out. So my advice will be learn and take advice from others and trust yourself and don't be afraid to merely start. Take a chance and simply start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just undertake it! To learn more about Vitale Kicks and also to take a look at their extensive collection of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |