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NBA wife Warneshia Wallace's adoration for shoes becomes a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing with an annual rate of about 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a business that encompasses both an actual physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood after a shoe party she held with celebrity stylist/designer Fallon Seaborn to make new friends and begin the opening of her online shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside Air Force from 2001 to 2007. How have you decide to find a shoe-related business? I've had passion for shoes since I was a kid. Every time a new style came out, I had to possess them during my room and I didn't love the brand. Any shoe I liked, I got it. I retired from your Air Force and didn't wish to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force assist you to develop your organization knowledge? I always desired to open a shoe store, as well as in the military I was using the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the organization classes helpful and are you going to open an additional shoe store? Financially, it taught me to be learn about budgeting. I have a tough time budgeting therefore the advice reduced the problem make decisions in connection with marketing and other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to understand. It seems easy and simple to do but as you go along if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as for women who prefer to step out of this area. I have shoes for each age and magnificence. Businesswomen and students will discover something they like as well as shoppers about the edgier side. A lots of older women will walk within the store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where does one buy shoes and would you look at new designers? Fallon Seaborn is the shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm ready to accept new designers. I look for different styles which are unique and hard to have. Right now, shoppers should be aware of [industry] prices seem stable. Click for the Shoebox Boutique styles and purchasers. |