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	 Birkenstock  London Leather - Hunter Black Leather

	 Birkenstock  London Leather - Hunter Black Leather
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your fresh new kicks (don't even get me started on the glorious odor of new leather, blended with rubber and Velcro!). Pretty all-around heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that piece of sneaker-heaven and convey it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' soccer team, he's another consummate professional that can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in product sales, due to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to chat about how he turned his or her own sneaker obsession into a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together eventually and just put it together. People seem to like it so it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like this. And because they're limited, there will be a huge demand for them. So we find a method to buy them from retailers and then mark them up after we have them within our hands. So, say we have a shoe that retails for $160 dollars, and it's really sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We can do this because there's such a tremendous demand so you can't go into a retail store and buy them. So, the sole choice is to buy it coming from a so-called reseller, that's somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I wouldn't like to sit before Undefeated for two main days, I can contact you up? Noah: Yeah, exactly. We actually have people that do sit outside of stores on release day after which once they get the shoes we'll sell them a bit over retail. So yeah, definitely any kind of shoe like an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up there because who has the time for it to sit facing a store for days? Noah: Yeah, definitely. Q: So do you employ people to take a seat out before stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks for starters night to camp out with us. That's one of the many ways we're able to get the shoes. Q: What are various other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've accumulated friends plus a network of folks like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to get as many shoes as is possible and at one time I'm with all my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've created a business out of your hobby. Noah: Definitely, given it all started with an interest of these type of limited-edition shoes. And then realizing that there were a big potential chance to create a business making a little money. But all this originated as a hobby of collecting and wearing these sneakers. So, it is a business and a hobby at one time. Q: When did you start it and the way old had you been? Noah: Well I was 20 years old and I started the company in April of 2013. Q: Do you remember the actual moment the idea sparked? Noah: It started when my father and I were beyond a Finish Line one night, where they were doing a raffle so we were able to pick-up two pairs of Air Jordans. As soon even as walked out in the store some people stopped us and offered us a tremendous $150 dollars over-retail for them. We were like, 'Wow did that truly just happen'? It motivated my dad too because usually whenever you tell a mother or father about doing similar to this they'd say, 'Nah, there's no way! You can't go obtain a shoe that's in an outlet and resell it to get more.' But the moment somebody about the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right now," I think that actually kind of lit the spark for everything. Q: It really allows you have your dad on the side doesn't it? Noah: Yeah it will be did help to have my dad on my side. When someone how old irrrve become is starting off they won't have the revenue to be able to buy 100 pairs of shoes. So having my father to help me out (and his awesome credit card) was definitely a large help. But, my parents will almost always be supportive of whatever I do. When I told my dad I wanted to achieve this, he was all for it because when I was a younger kid I had another business and that he saw how well I did your. Q: What's the priciest shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would be a very large profit. It was form of tough to locate a buyer then when we found one for that price it had been satisfying. And we were able to acquire a couple pairs of the. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're focusing on that right now. We possess a shoe referred to as Nike Air Yeezy which is a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling while on an average of approximately $4,000 to $5,000 dollars. We have one pair in our hands right now and now we're just waiting to get the right buyer who'll pull the trigger. But that's definitely our most valuable shoe that we've ever had. Q: How do you begin selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it inside our possession just a little over a month along with the challenge with a shoe like this is you have to be careful regarding how you sell it off because with such a tremendous demand, it's dangerous in order to meet up for any shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do with the profits you cash in on? Noah: I'll occasionally buy myself clothes but most with the money is set aside in my checking account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But other than that, I just input it away for college. Q: How amazed are you when you sit back and find out the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me possessing this car.' It's just great to see hard work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my girlfriends are actually people who I'll bring when camping to pick-up shoes and I'll outlay cash for coming beside me. I'll text them some nights and say, 'Hey you guys down to visit Los Angeles with me this weekend to pick up some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they don't even need to be paid as it's simply a thrilling experience to go as a result of these populated areas and be around these individuals who are crazy for sneakers. And it's fun to walk out in the stores with exclusive shoes and everybody's looking at us saying, "Oh look, look, look, they got that or this." So my friends have definitely reduced the problem be where I am today and possess been an origin of support and have helped me throughout all this. And the best thing about it is, some of my buddies have actually started their particular sneaker reselling businesses with a smaller level. It's cool to find out that influence spread throughout all the group of my pals and to view them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised once they find out you are a secondary school kid? Noah: Well, I only tell people I'm all-around but when I do tell them I'm 16, they're very surprised. If anything they think it's really cool a thief younger than them might be doing something similar to this. Q: The testimonial page in your website is just photo after photo of super-stoked people showing off the shoes they purchased from you. How satisfying is the fact that? Noah: The customer appreciation is fairly cool. That's one from the best parts is to determine the customer testimonials. They're really a huge help to our company and its rewarding when we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that pulls a lot of other those who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they do know what they're doing.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework then when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me relating to order or about the sneakers that are coming out and asking if I'm getting certain shoes. So that's definitely hard looking to balance all the. But I think I've form of found that balance. I take some time out at a certain hour to deal to emails, to acquire back to customers, and also to post up on social media. Then needless to say, I remove other time to do assignment work and other things which might be more important. Q: Time management is undoubtedly a skill is it not? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after secondary school? Noah: I don't know what college I want to go to yet, but I plan to go right in to a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school graduation. But I definitely will head to college with the Business or Computer Science Major and hopefully have other businesses on my small hands then. Q: Who are a number of your influences or those who have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, all those people on the. It's inspiring to see how successful they are and exactly how they're able to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is probably the most important part of creating a successful at-home business? Noah: How big social media marketing is in relation to its how it can help a small business. I started recently with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one from the most important factors for just about any business today. Also the need for good customer satisfaction is huge. Like I said earlier, because these shoes are so expensive, everyone is sometimes afraid to spend a lot money. I would be nervous too if I was spending $400 dollars or higher. When you talk to a customer, you're making them feel comfortable regarding their purchase. So, without a doubt social websites and good customer care are the two most crucial things in having an enterprise. Q: A lot of young people take into consideration starting their particular business or doing something entrepreneurial like you. What kind of advice can you give a young one who has a great idea and wants to get it to the next level? Noah: I would tell others to look around to see what other folks are doing. Because when I was starting the business, I researched to other resellers and learned from their store. So one of the most important things would be to take advice and examine other coffee shops and build upon that. And also, never be afraid of just how to get started. Get out there and understand it going. Because you can have so many thoughts when creating a small business and be thinking, 'I want to do this and I want to complete that.' But you just have to visit and take action. Eventually all of it works out. So my advice can be learn and take advice from others and believe in yourself and be afraid to just start. Take a chance and merely start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just do it! To find out more on Vitale Kicks and also to take a look at their extensive collection of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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    Birkenstock London Leather - Hunter Black Leather