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	 Dr. Martens  Pascal 8-Eye Boot - Yellow Vintage Daisy

	 Dr. Martens  Pascal 8-Eye Boot - Yellow Vintage Daisy
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the moment you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your brand new kicks (don't even get me started around the glorious smell of new leather, blended with rubber and Velcro!). Pretty near to heaven, right? One person who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that piece of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' football team, he's and a consummate professional who can be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in revenue, because of a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down while using young entrepreneur to talk about how he turned his very own sneaker obsession in a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together eventually and just assemble it. People appear to like it so it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, there'll be a huge requirement for them. So we find a way to buy them from retail stores and then mark them up even as have them within our hands. So, say you will find there's shoe that retails for $160 dollars, and sold out to get all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We are capable of doing this because there's such a huge demand and you also can't go right into a retail store and purchase for them. So, the sole choice is to get it from a so-called reseller, that is somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I don't wish to sit before Undefeated for two main days, I can call you up? Noah: Yeah, exactly. We actually have people that do sit outside of stores on release day and then once they receive the shoes we'll sell them somewhat over retail. So yeah, definitely any type of shoe as an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's well worth the mark-up immediately because that has the time for it to sit looking at a store for several days? Noah: Yeah, definitely. Q: So do you employ people to sit down out facing stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for one night to camp out with us. That's just one of the many ways we're able to get the shoes. Q: What are various other ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've developed friends and a network of people like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to have as many shoes as you possibly can and at once I'm effortlessly my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've created a business out of your hobby. Noah: Definitely, given it all started with an interest during these type of limited-edition shoes. And then realizing that there is a big potential opportunity to create a business making a little money. But all this originated as a spare time activity of collecting and wearing these shoes. So, it really is a business as well as a hobby at the same time. Q: When have you start it and the way old have you been? Noah: Well I was 20 years old and I started the organization in April of 2013. Q: Do you remember the precise moment the concept sparked? Noah: It started when my father and I were outside a Finish Line one night, where we were holding doing a raffle so we were able to grab two pairs of Air Jordans. As soon as we walked out from the store a number of people stopped us and offered us an enormous $150 dollars over-retail for the children. We were like, 'Wow did that really just happen'? It motivated dad too because usually when you tell a mother or father about doing something such as this they might say, 'Nah, there's no way! You can't go obtain a shoe that's in a store and resell it for more.' But when somebody about the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars at this time," I think that basically kind of lit the spark for everything. Q: It really allows you have your dad on your side doesn't it? Noah: Yeah it definitely did assist to have dad on my side. When someone how old irrrve become is starting off they will not have the revenue to be able to buy 100 pairs of shoes. So having my pops to help me out (and his awesome credit card) was definitely a large help. But, my parents will always be supportive of whatever I do. When I told dad I wanted to do this, he was all for it because when I was obviously a younger kid I had another business and he saw how well I did achievable. Q: What's the priciest shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and we sold it for $1300 dollars. So that would have been a very large profit. It was kind of tough to discover a buyer then when we found one to the price it absolutely was satisfying. And we were able to obtain a couple pairs of these. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're implementing that right now. We have a very shoe called the Nike Air Yeezy that's a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair in your hands right now and now we're just waiting to obtain the right buyer which will pull the trigger. But that's definitely our most effective shoe that we've had. Q: How do you go about selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in our possession a bit over a month along with the challenge with a shoe such as this is you need to be careful about how you market it because with such a tremendous demand, it's dangerous to satisfy up for the shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do with the profits you earn? Noah: I'll occasionally buy myself clothes but most of the money is store in my checking account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But apart from that, I just place it away for college. Q: How amazed are you if you sit back and discover the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me possessing this car.' It's just great to see work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my friends are actually those who I'll bring with me to pick up shoes and I'll pay them for coming when camping. I'll text them some nights and say, 'Hey everyone down to go to Los Angeles with me this weekend to grab some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they just don't even need to be paid given it's simply a thrilling experience to go into these populated areas and to be around these people that are crazy for sneakers. And it's fun simply to walk out with the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got this or that." So my friends have definitely solved the problem be where I am today and have been a source of support and have taught me to be throughout it all. And beauty of it is, some of my pals have actually started their unique sneaker reselling businesses on the smaller level. It's cool to view that influence spread throughout each of the group of my friends and to find out them have success too using what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised after they find out you're a senior high school kid? Noah: Well, I only tell people I'm near to but when I do inform them I'm 16, they're very surprised. If anything believe that it's really cool that a person younger than them may be doing something similar to this. Q: The testimonial page in your website is simply photo after photo of super-stoked people showing off the shoes they purchased in you. How satisfying is always that? Noah: The customer appreciation is pretty cool. That's one of the best parts is to determine the customer testimonials. They're really a big help to our company and its rewarding once we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other people that haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they know what they actually do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me regarding order or about these comfortable shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard trying to balance all that. But I think I've sort of found that balance. I require time out with a certain hour to resolve emails, to acquire back to customers, also to post up on social websites. Then obviously, I sign up for other time to do class work and other things that are more important. Q: Time management is definitely a skill isn't it? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after high school? Noah: I don't know what college I want to visit yet, but I plan to travel right in a 4-year school. I also plan on hopefully running multiple businesses when I'm out of secondary school. But I definitely will check out college with either a Business or Computer Science Major and hopefully have other businesses on my hands in those days. Q: Who are some of your influences or individuals who have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, all those people on there. It's inspiring to find out how successful they are and exactly how they're able to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is the most important facet of creating a successful at-home business? Noah: How big social websites is in terms of how it can help a business. I started last year with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it is definitely one with the most important factors for any business currently. Also the significance of good customer service is huge. Like I said earlier, because these comfortable shoes are so expensive, individuals are sometimes afraid to spend much money. I would be nervous too if I was spending $400 dollars or higher. When you speak with a customer, you make them feel comfortable relating to purchase. So, without a doubt social websites and good customer satisfaction are the two most significant things in having a business. Q: A lot of young people think of starting their very own business or doing something entrepreneurial as you. What type of advice could you give a young individual that has a fantastic idea and wants to take it to the next level? Noah: I would tell others to appear around and see what other folks are doing. Because when I was starting the business, I looked up to other resellers and learned from them. So one with the most important things is to take advice and examine other coffee shops and build upon that. And also, not be afraid of just starting out. Get out there and get it going. Because you can have numerous thoughts when creating an enterprise and be thinking, 'I want to get this done and I want to complete that.' But you just have to go and take action. Eventually it all works out. So my advice could be learn and take advice from others and trust yourself , nor be afraid to simply start. Take a chance and start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out more about Vitale Kicks and to take a look at their extensive collection of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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    Dr. Martens Pascal 8-Eye Boot - Yellow Vintage Daisy