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NBA wife Warneshia Wallace's desire for shoes becomes a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are expected to continue growing in an annual rate of around 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a small business that encompasses both a physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and begin the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How have you decide to take up a shoe-related business? I've had passion for shoes since I was obviously a kid. Every time a new style became available, I had to possess them during my room and I didn't care about the brand. Any shoe I liked, I got it. I retired from your Air Force and didn't wish to work for anyone, so I planned to do something I love and I love shoes. How did the Air Force enable you to develop your small business knowledge? I always wished to open a shoe store, and in the military I was enjoying the free schooling. I discovered business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes as you go along. How were the company classes helpful and are you gonna open another shoe store? Financially, it taught me to be learn about budgeting. I have a difficult time budgeting and so the advice solved the problem make decisions linked to marketing and other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to master. It seems quick and simple to do but on the way if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, as well as women who prefer to step out of the therapy lamp. I do have shoes for every single age and style. Businesswomen and students will quickly realize something that they like as well as shoppers around the edgier side. A great deal of older women will walk within the store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where does one buy shoes and does one look at new designers? Fallon Seaborn is our shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm offered to new designers. I try to find different styles which can be unique and hard to acquire. Right now, shoppers should know about [industry] prices seem stable. Click for the Shoebox Boutique styles and purchasers. |