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NBA wife Warneshia Wallace's desire for shoes gets to be a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing in an annual rate of around 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has put into the mix with The Shoe Box, an enterprise that encompasses both a physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and kick off the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How do you decide to begin a shoe-related business? I've had adoration for shoes since I was a kid. Every time a new style arrived, I had to have them inside my room and I didn't care about the brand. Any shoe I liked, I got it. I retired from your Air Force and didn't desire to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force allow you to develop your business knowledge? I always desired to open a shoe store, plus the military I was benefiting from the free schooling. I discovered business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the business classes helpful and therefore are you gonna open an additional shoe store? Financially, it taught me to be learn about budgeting. I have a problem budgeting hence the advice helped me make decisions associated with marketing and other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to master. It seems simple and easy to do but along the way if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, as well as women who like to step out of the box. I have shoes for each and every age and style. Businesswomen and students will discover something that they like as well as shoppers on the edgier side. A lot of older women will walk inside the store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where does one buy shoes and can you look at new designers? Fallon Seaborn is my own shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm open to new designers. I search for different styles which can be unique and hard to get. Right now, shoppers should know [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchasers. |