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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your clean kicks (don't even get me started for the glorious give an impression of new leather, when combined rubber and Velcro!). Pretty near to heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that bit of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' soccer team, he's additionally a consummate professional who is able to be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in product sales, because of a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down with the young entrepreneur to chat about how he turned their own sneaker obsession in to a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together some day and just build it. People manage to like it in order that it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, there'll be a huge requirement for them. So we find a method to buy them from shops and then mark them up after we have them in your hands. So, say we have a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and then sell it for maybe $230 dollars on our website. We are capable of doing this because there's such an enormous demand and you also can't go right into a retail store and purchase for them. So, the only real choice is to buy it from the so-called reseller, that is somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I don't want to sit before Undefeated for just two days, I can contact you up? Noah: Yeah, exactly. We actually have individuals who do sit beyond stores on release day and after that once they have the shoes we'll sell them a bit over retail. So yeah, definitely any type of shoe such as an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up immediately because who has the time for you to sit looking at a store for several days? Noah: Yeah, definitely. Q: So do you employ people by sitting out looking at stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for one night to camp out with us. That's one of the many ways we're able to receive the shoes. Q: What are various other ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've piled up friends along with a network of men and women like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to acquire as many shoes as you possibly can and at one time I'm effortlessly my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've developed a business from a hobby. Noah: Definitely, since it all started with an interest in these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business and create a little money. But it all originated as a hobby of collecting and wearing these sneakers. So, it definitely is a business along with a hobby at the same time frame. Q: When have you start it and just how old have you been? Noah: Well I was fifteen years old and I started the business in April of 2013. Q: Do you remember the precise moment the theory sparked? Noah: It started when my pops and I were beyond a Finish Line one night, where these were doing a raffle and now we were able to get two pairs of Air Jordans. As soon once we walked out of the store a few people stopped us and offered us an enormous $150 dollars over-retail for the kids. We were like, 'Wow did that really just happen'? It motivated my dad too because usually once you tell a dad or mom about doing something such as this they might say, 'Nah, there's no way! You can't go buy a shoe that's in local store and resell it to get more.' But as soon as somebody for the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right this moment," I think that actually kind of lit the spark for everything. Q: It really allows you have your dad on the side doesn't it? Noah: Yeah it definitely did help have my dad on my side. When someone how old irrrve become is starting off they're not going to have the revenue to be able to get 100 pairs of shoes. So having my dad to help me out (and his awesome credit card) was definitely a large help. But, my parents will always be supportive of whatever I do. When I told dad I wanted to accomplish this, he was all for this because when I would be a younger kid I had another business and that he saw how well I did with this. Q: What's the most high-priced shoe you've sold? Noah: Nike includes a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that was a very large profit. It was form of tough to find a buyer while we found one with the price it turned out satisfying. And we were able to get a couple pairs of those. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're focusing on that right now. We have a very shoe known as the Nike Air Yeezy that is a collaboration between your hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling by using an average of about $4,000 to $5,000 dollars. We have one pair in your hands right now so we're just waiting to discover the right buyer who'll pull the trigger. But that's definitely our most beneficial shoe that we've ever endured. Q: How do you go about selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in your possession a bit over a month as well as the challenge with a shoe similar to this is you need to be careful regarding how you sell it because with such a huge demand, it's dangerous to fulfill up for the shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do with the profits you earn? Noah: I'll occasionally buy myself clothes but most from the money is put away in my bank account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But in addition to that, I just input it away for college. Q: How amazed are you once you sit back and find out the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having one of these car.' It's just great to see efforts pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my girlfriends are actually people who I'll bring with me to pick-up shoes and I'll outlay cash for coming beside me. I'll text them some nights and say, 'Hey you guys down to head to Los Angeles with me at night this weekend to get some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they just don't even desire to be paid as it's simply a thrilling experience to go as a result of these populated areas also to be around these people who are crazy for sneakers. And it's fun just to walk out from the stores with exclusive shoes and everybody's looking at us saying, "Oh look, look, look, they got a." So my buddies have definitely solved the problem be where I am today and possess been an origin of support and have solved the problem throughout all of it. And beauty of it is, some of my buddies have actually started their particular sneaker reselling businesses on a smaller level. It's cool to view that influence spread throughout all the group of my friends and to view them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised after they find out you are a high school graduation kid? Noah: Well, I only tell people I'm all-around but when I do tell them I'm 16, they're very surprised. If anything they believe it's really cool a thief younger than them could be doing something such as this. Q: The testimonial page in your website is definitely photo after photo of super-stoked people showing the shoes they purchased from you. How satisfying is that? Noah: The customer appreciation is quite cool. That's one from the best parts is to find out the customer testimonials. They're really a big help to our company and its rewarding if we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that draws a lot of other people that haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they certainly.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me regarding order or about these comfortable shoes that are released and asking if I'm getting certain shoes. So that's definitely hard trying to balance all of that. But I think I've sort of found that balance. I take time out with a certain hour to resolve emails, to have back to customers, also to post up on social media. Then needless to say, I get other time to do class work and other things which might be more important. Q: Time management happens to be a skill don't you find it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after high school? Noah: I don't know what college I want to check out yet, but I plan to visit right right into a 4-year school. I also plan on hopefully running multiple businesses when I'm out of senior high school. But I definitely will head to college with either a Business or Computer Science Major and hopefully have other businesses on my own hands during those times. Q: Who are several of your influences or people who have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, all those people on the website. It's inspiring to determine how successful they are and just how they're capable to help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is probably the most important part of creating a successful at-home business? Noah: How big social networking is in relation to how it can help a small business. I started last year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it's definitely one in the most important factors for almost any business nowadays. Also the need for good customer satisfaction is huge. Like I said earlier, because these shoes are so expensive, folks are sometimes afraid to spend so much money. I can be nervous too if I was spending $400 dollars or more. When you talk to a customer, you're making them feel comfortable relating to purchase. So, without a doubt social media marketing and good customer service are the two most important things in having a small business. Q: A lot of young people think about starting their particular business or doing something entrepreneurial as you. What kind of advice would you give a young individual who has a really good idea and wants to go on it to the next level? Noah: I would tell others to check around and discover what other everyone is doing. Because when I was starting the business, I explored to other resellers and learned from their store. So one with the most important things would be to take advice and learn from others and build upon that. And also, never be afraid of just how to get started. Get out there and have it going. Because you can have a lot of thoughts when creating a company and be thinking, 'I want to achieve this and I want to accomplish that.' But you just have to look and take action. Eventually everything works out. So my advice can be learn and take advice from others and rely on yourself and do not be afraid to just start. Take a chance and just start. Q: Just do it! As the famous shoemaker says! Noah: Exactly! Just do it! To find out more on Vitale Kicks and also to take a look at their extensive assortment of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |