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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes once you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your brand new kicks (don't even get me started around the glorious odor of new leather, combined with rubber and Velcro!). Pretty all-around heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that part of sneaker-heaven and bring it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' soccer team, he's another consummate professional who is able to be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in product sales, due to a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down while using young entrepreneur to have a chat about how he turned his own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together one day and just build it. People manage to like it in order that it worked out rather well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to discharge series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, there'll be a huge interest in them. So we find a means to buy them from shops and then mark them up if we have them in your hands. So, say you will find there's shoe that retails for $160 dollars, and sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are capable of doing this because there's such a tremendous demand and you also can't go into a retail store and get them. So, the only choice is to acquire it from your so-called reseller, which is somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't wish to sit looking at Undefeated for two main days, I can contact you up? Noah: Yeah, exactly. We actually have people that do sit outside of stores on release day and after that once they receive the shoes we'll sell them a little bit over retail. So yeah, definitely any type of shoe such as an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up there because who has the time and energy to sit in front of a store for days? Noah: Yeah, definitely. Q: So do you employ people to take a seat out looking at stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for starters night to camp out with us. That's one of the many ways we're able to have the shoes. Q: What are some other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've accumulated friends as well as a network of men and women like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to acquire as many shoes as possible and at the same time frame I'm with all of my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've made a business from your hobby. Noah: Definitely, given it all started with an interest over these type of limited-edition shoes. And then realizing that there was a big potential possiblity to create a business and create a little money. But everything originated as an activity of collecting and wearing these shoes. So, it is a business and a hobby at the same time. Q: When do you start it and exactly how old were you? Noah: Well I was 15 years old and I started the business enterprise in April of 2013. Q: Do you remember the complete moment the theory sparked? Noah: It started when my father and I were beyond a Finish Line one night, where these folks were doing a raffle and that we were able to pick-up two pairs of Air Jordans. As soon even as walked out with the store a few people stopped us and offered us a tremendous $150 dollars over-retail on their behalf. We were like, 'Wow did that basically just happen'? It motivated my dad too because usually whenever you tell a parent or gaurdian about doing something such as this they'd say, 'Nah, there isn't any way! You can't go buy a shoe that's in local store and resell it for additional.' But after somebody around the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars today," I think that truly kind of lit the spark for everything. Q: It really helps you to have your dad in your side doesn't it? Noah: Yeah it definitely did assistance to have my father on my side. When someone my age is starting off they're not going to have the revenue to be able to purchase 100 pairs of shoes. So having my dad to help me out (and his credit card) was definitely a big help. But, my parents will always be supportive of whatever I do. When I told my dad I wanted to get this done, he was all for this because when I would have been a younger kid I had another business and that he saw how well I did achievable. Q: What's the most high-priced shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was obviously a very large profit. It was form of tough to look for a buyer when we found one to the price it was satisfying. And we were able to get a couple pairs of those. That was definitely our biggest sale. Q: What's been probably the most interesting shoe you've sold? Noah: We're working on that right now. We use a shoe referred to as Nike Air Yeezy which can be a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair in our hands right now and now we're just waiting to obtain the right buyer who'll pull the trigger. But that's definitely our most valuable shoe that we've ever endured. Q: How do you attempt selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in our possession a bit over a month and the challenge with a shoe similar to this is you need to be careful regarding how you sell it off because with such a tremendous demand, it's dangerous in order to meet up for any shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do with all the profits you get? Noah: I'll occasionally buy myself clothes but most of the money is put away in my checking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me. But other than that, I just place it away for college. Q: How amazed are you once you sit back to see the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me having this car.' It's just great to see hard work pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my pals are actually people who I'll bring when camping to pick-up shoes and I'll pay them for coming when camping. I'll text them some nights and say, 'Hey everyone down to check out Los Angeles beside me this weekend to pick-up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they don't even need to be paid since it's simply a thrilling experience to go right down to these populated areas also to be around these those who are crazy for sneakers. And it's fun just to walk out in the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got this or that." So my buddies have definitely taught me to be be where I am today and also have been a resource of support and have solved the problem throughout all of it. And beauty of it is, some of my friends have actually started their unique sneaker reselling businesses over a smaller level. It's cool to view that influence spread throughout all the group of my pals and to view them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised after they find out that you're a senior high school kid? Noah: Well, I only tell people I'm near to but when I do tell them I'm 16, they're very surprised. If anything they think it's really cool that a person younger than them could possibly be doing something like this. Q: The testimonial page on your own website is definitely photo after photo of super-stoked people showing off the shoes they purchased in you. How satisfying is that? Noah: The customer appreciation is quite cool. That's one of the best parts is to view the customer testimonials. They're really a major help to us and its rewarding if we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that attracts a lot of other individuals who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they do.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework then when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social media marketing that are emailing and contacting me regarding order or about these shoes that are released and asking if I'm getting certain shoes. So that's definitely hard attempting to balance all that. But I think I've kind of found that balance. I take time out in a certain hour to reply to emails, to have back to customers, and post up on social networking. Then needless to say, I remove other time to do assignment work and other things which can be more important. Q: Time management is surely a skill don't you find it? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after high school? Noah: I don't know what college I want to visit yet, but I plan to travel right in to a 4-year school. I also consider hopefully running multiple businesses when I'm out of secondary school. But I definitely will head to college with the Business or Computer Science Major and hopefully have other businesses on my small hands during those times. Q: Who are some of your influences or people that have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the website. It's inspiring to determine how successful they are and just how they're capable to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is one of the most important part of creating a successful at-home business? Noah: How big social media marketing is in relation to how it can help a small business. I started a year ago with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and definitely one of the most important factors for just about any business currently. Also the importance of good customer satisfaction is huge. Like I said earlier, because the shoes are so expensive, everyone is sometimes afraid to spend a lot money. I will be nervous too if I was spending $400 dollars or higher. When you contact a customer, you make them feel comfortable relating to purchase. So, without a doubt social networking and good customer service are the two most significant things in having an enterprise. Q: A lot of young people take into consideration starting their very own business or doing something entrepreneurial as if you. What type of advice can you give a young one who has a great idea and wants to go on it to the next level? Noah: I would tell others to look around to see what other everyone is doing. Because when I was starting the business, I looked up to other resellers and learned from them. So one in the most important things would be to take advice and study and build upon that. And also, never be afraid of just getting started. Get out there and obtain it going. Because you can have numerous thoughts when creating a business and be thinking, 'I want to get this done and I want to complete that.' But you just have to travel and do it. Eventually everything works out. So my advice will be learn and take advice from others and have confidence in yourself and be afraid to only start. Take a chance and merely start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just undertake it! To learn more about Vitale Kicks also to take a look at their extensive variety of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |