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NBA wife Warneshia Wallace's passion for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are required to continue growing at an annual rate of around 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a company that encompasses both an actual shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and kick off the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside Air Force from 2001 to 2007. How have you decide to find a shoe-related business? I've had passion for shoes since I would have been a kid. Every time a new style arrived on the scene, I had to get them in my room and I didn't love the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't need to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force assist you to develop your organization knowledge? I always desired to open a shoe store, and in the military I was benefiting from the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the business enterprise classes helpful and they are you gonna open an additional shoe store? Financially, it reduced the problem learn about budgeting. I have a tough time budgeting hence the advice solved the problem make decisions associated with marketing as well as other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to understand. It seems simple and easy to do but on the way if I stumble, I'll go back up. Who's your customer? The designs are sassy, edgy, and for women who like to step out of this area. I will have shoes for each age and magnificence. Businesswomen and students will quickly realize something they enjoy as well as shoppers about the edgier side. A lot of older women will walk within the store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, read the flats. Where does one buy shoes and does one look at new designers? Fallon Seaborn is my own shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm open to new designers. I try to find different styles that are unique and hard to obtain. Right now, shoppers should know [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchases. |