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NBA wife Warneshia Wallace's passion for shoes gets a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing at an annual rate of about 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, an enterprise that encompasses both an actual physical shoe store in Birmingham, Alabama plus an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and kick off the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How did you decide to find a shoe-related business? I've had desire for shoes since I would have been a kid. Every time a new style became available, I had to own them during my room and I didn't care about the brand. Any shoe I liked, I got it. I retired through the Air Force and didn't want to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force help you develop your organization knowledge? I always wished to open a shoe store, plus the military I was taking advantage of the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the company classes helpful and so are you gonna open an additional shoe store? Financially, it helped me learn about budgeting. I have a problem budgeting hence the advice taught me to be make decisions related to marketing along with other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to find out. It seems quick and simple to do but along the way if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as for women who want to step out of this area. I do have shoes for every age and style. Businesswomen and students will discover something that like as well as shoppers around the edgier side. A large amount of older women will walk inside the store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where would you buy shoes and does one look at new designers? Fallon Seaborn is my own shopper and she or he investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm available to new designers. I seek out different styles that are unique and hard to obtain. Right now, shoppers should be aware of [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and purchasers.