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	 Capezio Dance  Stella BR191 - Black

	 Capezio Dance  Stella BR191 - Black
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes the moment you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your clean kicks (don't even get me started around the glorious smell of new leather, combined with rubber and Velcro!). Pretty all-around heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that part of sneaker-heaven and convey it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' football team, he's also a consummate professional who can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in revenue, thanks to a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to have a chat about how he turned his or her own sneaker obsession in a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together 1 day and just assemble it. People appear to like it so that it worked out very well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, there'll be a huge requirement for them. So we find ways to buy them from shops and then mark them up after we have them inside our hands. So, say you will find there's shoe that retails for $160 dollars, and sold out to get all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We can perform this because there's such a huge demand and you also can't go in a retail store and purchase for them. So, the sole choice is to get it coming from a so-called reseller, which is somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I wouldn't like to sit looking at Undefeated for just two days, I can contact you up? Noah: Yeah, exactly. We actually have people who do sit outside of stores on release day and then once they get the shoes we'll sell them a little bit over retail. So yeah, definitely any sort of shoe as an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's worth the mark-up immediately because who has the time for you to sit looking at a store for the? Noah: Yeah, definitely. Q: So do you employ people by sitting out looking at stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks for starters night to camp out with us. That's just one of the many ways we're able to receive the shoes. Q: What are another ways? Noah: We get them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've piled up friends and a network of individuals like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to obtain as many shoes as you possibly can and at the same time I'm wonderful my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've designed a business from your hobby. Noah: Definitely, as it all started with an interest in these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business and create a little money. But all of it originated as a hobby of collecting and wearing these shoes. So, it really is a business along with a hobby at the same time frame. Q: When did you start it and just how old had you been? Noah: Well I was fifteen years old and I started the business in April of 2013. Q: Do you remember the exact moment the concept sparked? Noah: It started when my pops and I were away from a Finish Line one night, where these were doing a raffle and that we were able to grab two pairs of Air Jordans. As soon once we walked out of the store some individuals stopped us and offered us a huge $150 dollars over-retail for the kids. We were like, 'Wow did that basically just happen'? It motivated dad too because usually when you tell a dad or mom about doing something such as this they would say, 'Nah, there isn't any way! You can't go purchase a shoe that's in local store and resell it for further.' But the moment somebody about the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right this moment," I think that truly kind of lit the spark for everything. Q: It really allows you have your dad in your side right? Noah: Yeah it will be did assist to have my father on my side. When someone how old irrrve become is starting off they will not have the revenue to be able to buy 100 pairs of shoes. So having my dad to help me out (and the credit card) was definitely a huge help. But, my parents will always be supportive of whatever I do. When I told my dad I wanted to get this done, he was all correctly because when I would have been a younger kid I had another business anf the husband saw how well I did with this. Q: What's the most expensive shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was a very large profit. It was type of tough to find a buyer so when we found one for that price it absolutely was satisfying. And we were able to acquire a couple pairs of those. That was definitely our biggest sale. Q: What's been one of the most interesting shoe you've sold? Noah: We're taking care of that right this moment. We possess a shoe called the Nike Air Yeezy that's a collaboration between your hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair in our hands right now and we're just waiting to obtain the right buyer who'll pull the trigger. But that's definitely our most effective shoe that we've ever endured. Q: How do you begin selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in your possession a little over a month and the challenge with a shoe similar to this is you need to be careful regarding how you sell it off because with such a massive demand, it's dangerous to meet up for any shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do with all the profits you cash in on? Noah: I'll occasionally buy myself clothes but most with the money is let go of in my bank account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But apart from that, I just put it away for college. Q: How amazed are you whenever you sit back and see the success you are able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me possessing car.' It's just great to see hard work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my friends are actually people who I'll bring with me to pick-up shoes and I'll outlay cash for coming with me at night. I'll text them some nights and say, 'Hey you guys down to head to Los Angeles with me at night this weekend to get some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they don't even desire to be paid because it's only a thrilling experience to go down to these populated areas and also to be around these individuals who are crazy for sneakers. And it's fun to walk out from the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got that or this." So my buddies have definitely reduced the problem be where I am today and still have been a resource of support and have solved the problem throughout everything. And the best thing about it is, some of my friends have actually started their particular sneaker reselling businesses over a smaller level. It's cool to determine that influence spread throughout every one of the group of my girlfriends and to find out them have success too in what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised after they find out that you are a secondary school kid? Noah: Well, I only tell people I'm close to but when I do let them know I'm 16, they're very surprised. If anything they think it's really cool that someone younger than them may be doing similar to this. Q: The testimonial page on your own website is definitely photo after photo of super-stoked people showing off the shoes they bought in you. How satisfying is? Noah: The customer appreciation is quite cool. That's one with the best parts is to see the customer testimonials. They're really a huge help to we and its rewarding if we get those back. Sometimes we'll even share discounts if customers post a testimonial because that attracts a lot of other people who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they know what they do.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework then when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me regarding order or about the sneakers that are released and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all of that. But I think I've sort of found that balance. I devote some time out in a certain hour to reply to emails, to have back to customers, also to post up on social networking. Then obviously, I get other time and energy to do assignment work and other things which are more important. Q: Time management is surely a skill is it not? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after senior high school? Noah: I don't know what college I want to go to yet, but I plan to visit right into a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of high school. But I definitely will check out college with the Business or Computer Science Major and hopefully have other businesses in my hands during those times. Q: Who are a few of your influences or people that have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, all of the people on there. It's inspiring to see how successful they are and exactly how they're capable to help people out with businesses and stuff. Q. Ever think about taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is probably the most important element of creating a successful at-home business? Noah: How big social websites is in relation to how it can help an enterprise. I started recently with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one of the most important factors for virtually any business these days. Also the importance of good customer support is huge. Like I said earlier, because these comfortable shoes are so expensive, everyone is sometimes afraid to spend a lot money. I will be nervous too if I was spending $400 dollars or higher. When you communicate with a customer, you make them feel comfortable about their purchase. So, without a doubt social networking and good customer service are the two most critical things in having a company. Q: A lot of young people take into consideration starting their unique business or doing something entrepreneurial like you. What sort of advice can you give a young individual that has a fantastic idea and wants to go on it to the next level? Noah: I would tell others to appear around and find out what other folks are doing. Because when I was starting the business enterprise, I analyzed to other resellers and learned from their website. So one with the most important things is to take advice and examine other coffee shops and build upon that. And also, not be afraid of just starting out. Get out there and have it going. Because you can have numerous thoughts when creating a business and be thinking, 'I want to accomplish this and I want to complete that.' But you just have to visit and do it. Eventually all this works out. So my advice will be learn and take advice from others and trust yourself and be afraid to simply start. Take a chance and just start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just do it! To find out more on Vitale Kicks and also to take a look at their extensive assortment of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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