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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid for the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your fresh new kicks (don't even get me started about the glorious odor of new leather, mixed with rubber and Velcro!). Pretty near to heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that piece of sneaker-heaven and produce it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and member of the Grizzlies' soccer team, he's also a consummate professional who is able to be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in gross sales, thanks to a low-supply-high-demand market and lots of hard work and commitment from Noah. Recently I sat down while using young entrepreneur to chat about how he turned his or her own sneaker obsession right into a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together one day and just build it. People apparently like it in order that it worked out rather well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to discharge series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, there'll be a huge requirement for them. So we find a means to buy them from retailers and then mark them up once we have them inside our hands. So, say there exists a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We can do this because there's such an enormous demand and also you can't go into a retail store and get them. So, the one choice is to acquire it from the so-called reseller, which can be somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I shouldn't sit facing Undefeated for just two days, I can phone you up? Noah: Yeah, exactly. We actually have people that do sit outside stores on release day then once they get the shoes we'll sell them a bit over retail. So yeah, definitely any sort of shoe just like an Air Force 1 we are capable of doing the same exact thing. Q: As a consumer, I think that's worth the mark-up at that time because who may have the time and energy to sit before a store for several days? Noah: Yeah, definitely. Q: So do you employ people by sitting out looking at stores? Noah: Yeah occasionally we all do. I'll pay friends say $20 bucks for one night to camp out with us. That's one of the many ways we're able to receive the shoes. Q: What are various other ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've built up friends as well as a network of folks like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to acquire as many shoes as possible and at one time I'm wonderful my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've made a business from the hobby. Noah: Definitely, as it all started with an interest of these type of limited-edition shoes. And then realizing that there is a big potential possiblity to create a business making a little money. But all of it originated as an interest of collecting and wearing these footwear. So, it is a business and a hobby at once. Q: When have you start it and the way old have you been? Noah: Well I was 20 years old and I started the business in April of 2013. Q: Do you remember the exact moment the theory sparked? Noah: It started when my pops and I were outside a Finish Line one night, where they were doing a raffle and we were able to get two pairs of Air Jordans. As soon even as we walked out with the store a few people stopped us and offered us a huge $150 dollars over-retail for them. We were like, 'Wow did that basically just happen'? It motivated my dad too because usually when you tell a mother or father about doing something similar to this they will say, 'Nah, there isn't any way! You can't go obtain a shoe that's in a local store and resell it to get more.' But after somebody about the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars today," I think that basically kind of lit the spark for everything. Q: It really really helps to have your dad on the side don't you think? Noah: Yeah it really is did assist to have my dad on my side. When someone how old irrrve become is starting off they won't have the revenue to be able to buy 100 pairs of shoes. So having my father to help me out (and the credit card) was definitely a huge help. But, my parents are invariably supportive of whatever I do. When I told dad I wanted to do this, he was all for it because when I would be a younger kid I had another business and the man saw how well I did with that. Q: What's the most expensive shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was a very large profit. It was kind of tough to locate a buyer when we found one to the price it had been satisfying. And we were able to get a couple pairs of the. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're working on that today. We have a very shoe referred to as the Nike Air Yeezy that is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling on an average of about $4,000 to $5,000 dollars. We have one pair within our hands right now so we're just waiting to discover the right buyer which will pull the trigger. But that's definitely our best shoe that we've ever endured. Q: How do you start selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it inside our possession just a little over a month and also the challenge with a shoe such as this is you must be careful regarding how you market it because with such a massive demand, it's dangerous to satisfy up for a shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do while using profits you earn? Noah: I'll occasionally buy myself clothes but most from the money is store in my bank account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car personally. But other than that, I just use it away for college. Q: How amazed are you when you sit back and see the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me having this car.' It's just great to see hard work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my buddies are actually people who I'll bring when camping to grab shoes and I'll pay them for coming when camping. I'll text them some nights and say, 'Hey you guys down to go to Los Angeles beside me this weekend to get some shoes? I'm paying everybody so-and-so quantity of dollars.' And sometimes, they just don't even need to be paid since it's simply a thrilling experience to go into these populated areas and be around these people that are crazy for sneakers. And it's fun simply to walk out of the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got a." So my pals have definitely reduced the problem be where I am today and have been a resource of support and have taught me to be throughout it all. And beauty of it is, some of my pals have actually started their unique sneaker reselling businesses with a smaller level. It's cool to view that influence spread throughout every one of the group of my girlfriends and to find out them have success too using what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised once they find out that you're a high school graduation kid? Noah: Well, I only tell people I'm near but when I do inform them I'm 16, they're very surprised. If anything believe that it's really cool that someone younger than them could be doing something like this. Q: The testimonial page in your website is just photo after photo of super-stoked people showing the shoes they purchased from you. How satisfying is? Noah: The customer appreciation is pretty cool. That's one with the best parts is to determine the customer testimonials. They're really a big help to us and its rewarding when we get those back. Sometimes we'll even hand out discounts if customers post a testimonial because that draws a lot of other individuals who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they know what they're doing.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the business at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework then when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me about their order or about the shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all the. But I think I've sort of found that balance. I take some time out at the certain hour to resolve emails, to acquire back to customers, and to post up on social media. Then of course, I sign up for other time for it to do school work and other things which can be more important. Q: Time management is undoubtedly a skill don't you think? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after secondary school? Noah: I don't know what college I want to go to yet, but I plan to visit right right into a 4-year school. I also plan on hopefully running multiple businesses when I'm out of high school. But I definitely will visit college with sometimes a Business or Computer Science Major and hopefully have other businesses on my own hands in those days. Q: Who are a few of your influences or people who have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, those people on the. It's inspiring to determine how successful they are and exactly how they're in a position to help people out with businesses and stuff. Q. Ever think about taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is the most important element of creating a successful at-home business? Noah: How big social networking is in regards to how it can help a small business. I started this past year with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one in the most important factors for virtually any business today. Also the need for good customer support is huge. Like I said earlier, because the sneakers are so expensive, everyone is sometimes afraid to spend a lot money. I could be nervous too if I was spending $400 dollars or even more. When you speak with a customer, you will be making them feel comfortable regarding purchase. So, without a doubt social websites and good customer support are the two most significant things in having a business. Q: A lot of young people think about starting their unique business or doing something entrepreneurial as you. What kind of advice would you give a young individual who has a great idea and wants to go to the next level? Noah: I would tell others to appear around to see what other people are doing. Because when I was starting the company, I researched to other resellers and learned from them. So one of the most important things is to take advice and examine other coffee shops and build upon that. And also, never be afraid of just getting started. Get out there and get it going. Because you can have countless thoughts when creating a small business and be thinking, 'I want to accomplish this and I want to perform that.' But you just have to look and undertake it. Eventually everything works out. So my advice will be learn and take advice from others and rely on yourself and do not be afraid to just start. Take a chance and simply start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just undertake it! To learn more about Vitale Kicks and take a look at their extensive collection of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |