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NBA wife Warneshia Wallace's desire for shoes turns into a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing with an annual rate around 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, a small business that encompasses both an actual physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and kick off the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How did you decide to take up a shoe-related business? I've had desire for shoes since I was a kid. Every time a new style arrived on the scene, I had to own them during my room and I didn't worry about the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't wish to work for anyone, so I planned to do something I love and I love shoes. How did the Air Force help you develop your small business knowledge? I always desired to open a shoe store, as well as in the military I was taking advantage of the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the business classes helpful and so are you planning to open a second shoe store? Financially, it taught me to be learn about budgeting. I have a difficult time budgeting so the advice reduced the problem make decisions in connection with marketing as well as other expenses. I'll give myself 2 to 5 years before I use and open another store. There's a lot to understand. It seems simple and easy to do but in the process if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, as well as women who prefer to step out of the box. I do have shoes for every age and magnificence. Businesswomen and students will quickly realize something that like as well as shoppers on the edgier side. A great deal of older women will walk inside store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where do you buy shoes and can you look at new designers? Fallon Seaborn is my personal shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm offered to new designers. I seek out different styles which can be unique and hard to have. Right now, shoppers should be aware of [industry] prices seem stable. Click in charge of the Shoebox Boutique styles and sales. |