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NBA wife Warneshia Wallace's passion for shoes turns into a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing at an annual rate of approximately 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a company that encompasses both an actual physical shoe store in Birmingham, Alabama plus an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and kick off the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How did you decide to take up a shoe-related business? I've had passion for shoes since I would have been a kid. Every time a new style came out, I had to have them in my room and I didn't value the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't need to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force help you develop your small business knowledge? I always planned to open a shoe store, plus the military I was using the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the business enterprise classes helpful and they are you gonna open another shoe store? Financially, it reduced the problem learn about budgeting. I have a problem budgeting so the advice reduced the problem make decisions in connection with marketing as well as other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to learn. It seems easy and simple to do but on the way if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as women who like to step out of this area. I will have shoes for every single age and type. Businesswomen and students will find something that they like as well as shoppers for the edgier side. A lot of older women will walk in the store, go through the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where can you buy shoes and does one look at new designers? Fallon Seaborn is our shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm ready to accept new designers. I look for different styles that are unique and hard to acquire. Right now, shoppers should know about [industry] prices seem stable. Click for the Shoebox Boutique styles and purchasers. |