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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your fresh kicks (don't even get me started on the glorious smell of new leather, mixed with rubber and Velcro!). Pretty near to heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that bit of sneaker-heaven and produce it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' soccer team, he's another consummate professional that can be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just six months time, Vitale Kicks has earned over $250,000 dollars in revenue, due to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down with the young entrepreneur to chat about how he turned his own sneaker obsession in to a thriving business. Quesiton: I love your small business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together 1 day and just build it. People seem to like it so that it worked out rather well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like this. And because they're limited, you will have a huge demand for them. So we find a means to buy them from retailers and then mark them up once we have them within our hands. So, say you will find there's shoe that retails for $160 dollars, and sold out to get all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We can perform this because there's such a huge demand so you can't go into a retail store and purchase for them. So, the only choice is to acquire it coming from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a limited edition Air Force 1, and I don't want to sit looking at Undefeated for two main days, I can phone you up? Noah: Yeah, exactly. We actually have people that do sit outside of stores on release day then once they obtain the shoes we'll sell them somewhat over retail. So yeah, definitely any type of shoe as an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up immediately because who's the time for you to sit in front of a store for days? Noah: Yeah, definitely. Q: So do you employ people by sitting out in front of stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's one among the many ways we're able to obtain the shoes. Q: What are various other ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've piled up friends plus a network of individuals like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to get as many shoes as is possible and at once I'm wonderful my friends. It's a good experience, in addition to making a good profit every weekend. Q: So basically, you've made a business out of your hobby. Noah: Definitely, given it all started with an interest during these type of limited-edition shoes. And then realizing that there is a big potential opportunity to create a business and make up a little money. But it all originated as an activity of collecting and wearing these shoes. So, it really is a business and a hobby at the same time. Q: When did you start it and how old were you? Noah: Well I was 15 years old and I started the business enterprise in April of 2013. Q: Do you remember the actual moment the idea sparked? Noah: It started when my father and I were beyond a Finish Line one night, where we were holding doing a raffle and we were able to grab two pairs of Air Jordans. As soon even as we walked out from the store a few people stopped us and offered us a tremendous $150 dollars over-retail for them. We were like, 'Wow did that actually just happen'? It motivated dad too because usually if you tell a parent or gaurdian about doing similar to this they will say, 'Nah, there is not any way! You can't go purchase a shoe that's in a store and resell it for additional.' But the moment somebody around the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars at this time," I think that really kind of lit the spark for everything. Q: It really helps you to have your dad on the side right? Noah: Yeah it really is did assist to have my dad on my side. When someone my maturity is starting off they will not have the revenue to be able to acquire 100 pairs of shoes. So having my father to help me out (with his fantastic credit card) was definitely a large help. But, my parents will always be supportive of whatever I do. When I told my dad I wanted to accomplish this, he was all correctly because when I would be a younger kid I had another business and that he saw how well I did with this. Q: What's the most high-priced shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that would be a very large profit. It was sort of tough to look for a buyer when we found one with the price it had been satisfying. And we were able to acquire a couple pairs of the. That was definitely our biggest sale. Q: What's been probably the most interesting shoe you've sold? Noah: We're focusing on that at this time. We have a very shoe called the Nike Air Yeezy that is a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and currently reselling while on an average around $4,000 to $5,000 dollars. We have one pair inside our hands right now and we're just waiting to find the right buyer who'll pull the trigger. But that's definitely our most beneficial shoe that we've ever endured. Q: How do you begin selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it in our possession just a little over a month and the challenge with a shoe this way is you should be careful about how exactly you sell it because with such an enormous demand, it's dangerous in order to meet up for a shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do with all the profits you earn? Noah: I'll occasionally buy myself clothes but most with the money is store in my bank-account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car personally. But apart from that, I just use it away for college. Q: How amazed are you if you sit back and discover the success you are able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me having one of these car.' It's just great to see efforts pay off. Q: What do your pals think about Vitale Kicks? Noah: You know my buddies are actually those that I'll bring when camping to grab shoes and I'll outlay cash for coming when camping. I'll text them some nights and say, 'Hey everyone down to visit Los Angeles beside me this weekend to get some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they just don't even wish to be paid since it's merely a thrilling experience to go down to these populated areas and also to be around these individuals who are crazy for sneakers. And it's fun to steer out in the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my pals have definitely solved the problem be where I am today and have been a source of support and have taught me to be throughout it all. And an important feature about it is, some of my pals have actually started their unique sneaker reselling businesses on a smaller level. It's cool to find out that influence spread throughout each of the group of my pals and to determine them have success too in what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised when they find out you're a senior high school kid? Noah: Well, I only tell people I'm close to but when I do let them know I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them could possibly be doing something like this. Q: The testimonial page on your own website is merely photo after photo of super-stoked people showing the shoes they purchased from you. How satisfying is that? Noah: The customer appreciation is quite cool. That's one from the best parts is to determine the customer testimonials. They're really a huge help to our organization and its rewarding when we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that pulls a lot of other people who haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they understand what they actually do.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me regarding order or about the shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard trying to balance all that. But I think I've form of found that balance. I take some time out at the certain hour to deal to emails, to obtain back to customers, and also to post up on social networking. Then of course, I get other time for you to do class work and other things that are more important. Q: Time management happens to be a skill don't you think? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after high school? Noah: I don't know what college I want to visit yet, but I plan to visit right in to a 4-year school. I also plan on hopefully running multiple businesses when I'm out of high school graduation. But I definitely will visit college with whether Business or Computer Science Major and hopefully have other businesses in my hands at that time. Q: Who are some of your influences or people who have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, dozens of people on the. It's inspiring to find out how successful they are and exactly how they're capable of help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is the most important facet of creating a successful at-home business? Noah: How big social websites is in regards to how it can help a small business. I started a year ago with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one from the most important factors for almost any business these days. Also the importance of good customer support is huge. Like I said earlier, because these comfortable shoes are so expensive, folks are sometimes afraid to spend much money. I would be nervous too if I was spending $400 dollars or even more. When you contact a customer, you will be making them feel comfortable relating to purchase. So, without a doubt social media marketing and good customer support are the two most significant things in having a business. Q: A lot of young people consider starting their own business or doing something entrepreneurial as if you. What sort of advice would you give a young individual that has a excellent idea and wants to go on it to the next level? Noah: I would tell others to take a look around and see what other individuals are doing. Because when I was starting the business, I researched to other resellers and learned from their store. So one of the most important things would be to take advice and learn from others and build upon that. And also, not be afraid of just starting. Get out there and obtain it going. Because you can have so many thoughts when creating a company and be thinking, 'I want to accomplish this and I want to accomplish that.' But you just have to go and get it done. Eventually it all works out. So my advice will be learn and take advice from others and believe in yourself and don't be afraid to just start. Take a chance and start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just do it! To find out more about Vitale Kicks and to take a look at their extensive assortment of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.