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MPG Sport  Peace

MPG Sport  Peace
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your brand new kicks (don't even get me started for the glorious smell of new leather, mixed with rubber and Velcro!). Pretty all-around heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that little bit of sneaker-heaven and provide it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and member of the Grizzlies' team, he's additionally a consummate professional who are able to be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in revenue, thanks to a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down with the young entrepreneur to have a chat about how he turned his own sneaker obsession in to a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together 1 day and just assemble it. People apparently like it so that it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, you will see a huge requirement for them. So we find ways to buy them from stores and then mark them up if we have them within our hands. So, say there exists a shoe that retails for $160 dollars, and sold out to get all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We can do this because there's such a massive demand and you also can't go into a retail store and purchase for them. So, the only real choice is to buy it coming from a so-called reseller, which can be somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I wouldn't like to sit looking at Undefeated for 2 days, I can phone you up? Noah: Yeah, exactly. We actually have people that do sit away from stores on release day then once they get the shoes we'll sell them a little bit over retail. So yeah, definitely any sort of shoe just like an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's worth the mark-up at that time because who's the time and energy to sit in front of a store for the days? Noah: Yeah, definitely. Q: So do you employ people to sit out before stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for starters night to camp out with us. That's one among the many ways we're able to receive the shoes. Q: What are another ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've accumulated friends along with a network of individuals like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to have as many shoes as is possible and at the same time frame I'm effortlessly my friends. It's a good experience, in addition to making a good profit every weekend. Q: So basically, you've developed a business from the hobby. Noah: Definitely, given it all started with an interest over these type of limited-edition shoes. And then realizing that there was clearly a big potential opportunity to create a business and make up a little money. But everything originated as a spare time activity of collecting and wearing these footwear. So, it is a business as well as a hobby at once. Q: When do you start it and how old have you been? Noah: Well I was 20 years old and I started the organization in April of 2013. Q: Do you remember the actual moment the thought sparked? Noah: It started when my pops and I were outside of a Finish Line one night, where these were doing a raffle and now we were able to pick-up two pairs of Air Jordans. As soon once we walked out from the store a few people stopped us and offered us an enormous $150 dollars over-retail for them. We were like, 'Wow did that truly just happen'? It motivated dad too because usually when you tell a mother or father about doing something such as this they'd say, 'Nah, there's no way! You can't go obtain a shoe that's in a local store and resell it for more.' But after somebody for the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right now," I think that basically kind of lit the spark for everything. Q: It really allows you have your dad on your own side don't you think? Noah: Yeah it definitely did assistance to have dad on my side. When someone my age is starting off they will not have the revenue to be able to buy 100 pairs of shoes. So having my pops to help me out (with his fantastic credit card) was definitely a major help. But, my parents will almost always be supportive of whatever I do. When I told my dad I wanted to achieve this, he was all for this because when I was obviously a younger kid I had another business anf the husband saw how well I did with this. Q: What's the priciest shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars and we sold it for $1300 dollars. So that was a very large profit. It was form of tough to discover a buyer so when we found one for your price it turned out satisfying. And we were able to have a couple pairs of people. That was definitely our biggest sale. Q: What's been one of the most interesting shoe you've sold? Noah: We're working on that at this time. We have a shoe referred to as the Nike Air Yeezy which is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling with an average of around $4,000 to $5,000 dollars. We have one pair inside our hands right now and now we're just waiting to get the right buyer which will pull the trigger. But that's definitely our most valuable shoe that we've ever endured. Q: How do you start selling a shoe that's worth so much? It sounds almost dangerous. Noah: Right! We've had it within our possession a bit over a month as well as the challenge with a shoe this way is you have to be careful about how you sell it off because with such an enormous demand, it's dangerous to meet up to get a shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do with the profits you cash in on? Noah: I'll occasionally buy myself clothes but most from the money is store in my bank account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But besides that, I just place it away for college. Q: How amazed are you whenever you sit back to see the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has triggered me possessing car.' It's just great to see efforts pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my buddies are actually people who I'll bring when camping to pick-up shoes and I'll outlay cash for coming with me. I'll text them some nights and say, 'Hey all of you down to go to Los Angeles beside me this weekend to pick-up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they don't even desire to be paid given it's just a thrilling experience to go down to these populated areas and also to be around these those who are crazy for sneakers. And it's fun to steer out of the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got that or this." So my buddies have definitely taught me to be be where I am today and possess been a resource of support and have solved the problem throughout everything. And an important feature about it is, some of my girlfriends have actually started their unique sneaker reselling businesses over a smaller level. It's cool to view that influence spread throughout all of the group of my buddies and to find out them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm more than happy to help them. Q: Are your customers surprised once they find out that you're a high school kid? Noah: Well, I only tell people I'm close to but when I do tell them I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them may be doing something like this. Q: The testimonial page on the website is merely photo after photo of super-stoked people revealing the shoes they bought in you. How satisfying is always that? Noah: The customer appreciation is fairly cool. That's one with the best parts is to view the customer testimonials. They're really a big help to we and its rewarding whenever we get those back. Sometimes we'll even give out discounts if customers post a testimonial because that pulls a lot of other those who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they understand what they do.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework then when I'm playing soccer I won't get back until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me about their order or about these comfortable shoes that are released and asking if I'm getting certain shoes. So that's definitely hard looking to balance all of that. But I think I've form of found that balance. I take some time out at a certain hour to reply to emails, to get back to customers, and to post up on social media. Then obviously, I remove other time to do school work and other things which can be more important. Q: Time management is undoubtedly a skill is it not? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after high school graduation? Noah: I don't know what college I want to visit yet, but I plan to go right right into a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of secondary school. But I definitely will go to college with whether Business or Computer Science Major and hopefully have other businesses on my small hands then. Q: Who are a few of your influences or people that have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, those people on the website. It's inspiring to see how successful they are and exactly how they're able to help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is essentially the most important aspect of creating a successful at-home business? Noah: How big social media is in relation to how it can help an enterprise. I started a year ago with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it is definitely one from the most important factors for any business these days. Also the need for good customer service is huge. Like I said earlier, because these comfortable shoes are so expensive, individuals are sometimes afraid to spend so much money. I can be nervous too if I was spending $400 dollars or maybe more. When you speak with a customer, you are making them feel comfortable relating to purchase. So, without a doubt social media and good customer support are the two most significant things in having a company. Q: A lot of young people take into consideration starting their own business or doing something entrepreneurial like you. What sort of advice could you give a young individual who has a excellent idea and wants to get it to the next level? Noah: I would tell others to look around and find out what other everyone is doing. Because when I was starting the organization, I researched to other resellers and learned from their store. So one with the most important things would be to take advice and learn from others and build upon that. And also, do not be afraid of just how to get started. Get out there and get it going. Because you can have numerous thoughts when creating a company and be thinking, 'I want to do this and I want to complete that.' But you just have to visit and take action. Eventually it all works out. So my advice could be learn and take advice from others and rely on yourself and don't be afraid to just start. Take a chance and simply start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out about Vitale Kicks and to take a look at their extensive collection of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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