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NBA wife Warneshia Wallace's adoration for shoes gets to be a business with style - Los Angeles business news Buying and selling shoes on the web is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are required to continue growing in an annual rate of about 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a company that encompasses both a physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood throughout a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and start the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How do you decide to begin a shoe-related business? I've had adoration for shoes since I was obviously a kid. Every time a new style became available, I had to own them in my room and I didn't worry about the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't desire to work for anyone, so I desired to do something I love and I love shoes. How did the Air Force help you develop your business knowledge? I always wanted to open a shoe store, as well as in the military I was enjoying the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the business classes helpful and so are you likely to open an extra shoe store? Financially, it reduced the problem learn about budgeting. I have a tough time budgeting hence the advice solved the problem make decisions linked to marketing and other expenses. I'll give myself 2 to 5 years before I bust out and open another store. There's a lot to learn. It seems simple and easy to do but along the way if I stumble, I'll return up. Who's your customer? The designs are sassy, edgy, and then for women who love to step out of the box. I really have shoes for each age and elegance. Businesswomen and students will see something they like as well as shoppers for the edgier side. A large amount of older women will walk within the store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, check out the flats. Where would you buy shoes and does one look at new designers? Fallon Seaborn is my personal shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm available to new designers. I search for different styles which are unique and hard to have. Right now, shoppers should know about [industry] prices seem stable. Click for the Shoebox Boutique styles and purchases. |