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NBA wife Warneshia Wallace's adoration for shoes gets to be a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing in an annual rate of approximately 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a business that encompasses both an actual physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood after a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and begin the opening of her online shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How do you decide to take up a shoe-related business? I've had adoration for shoes since I would be a kid. Every time a new style arrived, I had to own them within my room and I didn't love the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't wish to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force help you develop your small business knowledge? I always planned to open a shoe store, and in the military I was taking advantage of the free schooling. I discovered business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the company classes helpful and therefore are you planning to open a second shoe store? Financially, it solved the problem learn about budgeting. I have a difficult time budgeting so the advice helped me make decisions related to marketing as well as other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to learn. It seems quick and simple to do but as you go along if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as women who want to step out of the lamp. I will have shoes for each and every age and magnificence. Businesswomen and students will discover something they like as well as shoppers about the edgier side. A lots of older women will walk inside store, look at the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where do you buy shoes and would you look at new designers? Fallon Seaborn is our shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm available to new designers. I search for different styles which might be unique and hard to have. Right now, shoppers should be aware of [industry] prices seem stable. Click here for the Shoebox Boutique styles and purchases.