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NBA wife Warneshia Wallace's adoration for shoes gets a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing at an annual rate of about 11.2 percent through 2018, according to a report from Ibisworld.com. Entrepreneur Warneshia Wallace has combined with the mix with The Shoe Box, a business that encompasses both a physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to produce new friends and kick off the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside the Air Force from 2001 to 2007. How have you decide to find a shoe-related business? I've had adoration for shoes since I would have been a kid. Every time a new style became available, I had to own them in my room and I didn't care about the brand. Any shoe I liked, I got it. I retired through the Air Force and didn't want to work for anyone, so I wished to do something I love and I love shoes. How did the Air Force assist you to develop your company knowledge? I always wished to open a shoe store, as well as in the military I was taking advantage of the free schooling. I learned all about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the business enterprise classes helpful and they are you gonna open an extra shoe store? Financially, it helped me learn about budgeting. I have a tough time budgeting therefore the advice taught me to be make decisions associated with marketing and other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to learn. It seems quick and simple to do but along the way if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, and for women who want to step out of the box. I will have shoes for each age and type. Businesswomen and students will see something they enjoy as well as shoppers about the edgier side. A lots of older women will walk inside the store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, look into the flats. Where does one buy shoes and can you look at new designers? Fallon Seaborn is my own shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm open to new designers. I seek out different styles which are unique and hard to acquire. Right now, shoppers ought to know [industry] prices seem stable. Click for the Shoebox Boutique styles and sales.