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Icebreaker  Iris Long Sleeve

Icebreaker  Iris Long Sleeve
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your fresh new kicks (don't even get me started around the glorious give an impression of new leather, mixed with rubber and Velcro!). Pretty near to heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that part of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and member of the Grizzlies' football team, he's also a consummate professional who is able to be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in product sales, thanks to a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down with the young entrepreneur to chat about how he turned his own sneaker obsession right into a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together one day and just build it. People manage to like it therefore it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to discharge series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like this. And because they're limited, there will be a huge interest in them. So we find a means to buy them from shops and then mark them up once we have them within our hands. So, say you will find there's shoe that retails for $160 dollars, and sold out in shops all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We are able to do this because there's such a massive demand and also you can't go in to a retail store and purchase for them. So, the only choice is to acquire it from a so-called reseller, which is somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't want to sit in front of Undefeated for 2 days, I can contact you up? Noah: Yeah, exactly. We actually have individuals who do sit beyond stores on release day after which once they obtain the shoes we'll sell them a little bit over retail. So yeah, definitely any type of shoe just like an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's really worth the mark-up immediately because who has the time for it to sit facing a store for the? Noah: Yeah, definitely. Q: So do you employ people to sit down out looking at stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's one of the many ways we're able to obtain the shoes. Q: What are various other ways? Noah: We buy them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the easiest to get. It's a complicated process. Over time we've accumulated friends plus a network of individuals like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to get as many shoes as you possibly can and at one time I'm wonderful my friends. It's a good experience, together with making a good profit every weekend. Q: So basically, you've made a business from the hobby. Noah: Definitely, since it all started with an interest of these type of limited-edition shoes. And then realizing that there were a big potential opportunity to create a business and create a little money. But everything originated as a hobby of collecting and wearing these footwear. So, it is a business plus a hobby at the same time. Q: When have you start it and the way old were you? Noah: Well I was 15 years old and I started the business enterprise in April of 2013. Q: Do you remember the complete moment the concept sparked? Noah: It started when my pops and I were outside of a Finish Line one night, where they were doing a raffle and that we were able to pick-up two pairs of Air Jordans. As soon as we walked out with the store some people stopped us and offered us an enormous $150 dollars over-retail for them. We were like, 'Wow did that really just happen'? It motivated dad too because usually if you tell a dad or mom about doing similar to this they will say, 'Nah, there's no way! You can't go get a shoe that's in local store and resell it for further.' But after somebody on the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right this moment," I think that basically kind of lit the spark for everything. Q: It really helps you to have your dad on your side doesn't it? Noah: Yeah it will be did assistance to have my dad on my side. When someone my age is starting off they won't have the revenue to be able to acquire 100 pairs of shoes. So having my pops to help me out (and the credit card) was definitely a huge help. But, my parents will almost always be supportive of whatever I do. When I told dad I wanted to achieve this, he was all because of it because when I would be a younger kid I had another business anf the husband saw how well I did your. Q: What's the most costly shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first from the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was obviously a very large profit. It was kind of tough to discover a buyer when we found one to the price it had been satisfying. And we were able to have a couple pairs of the. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're focusing on that right now. We possess a shoe referred to as the Nike Air Yeezy which can be a collaboration between your hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling on an average of around $4,000 to $5,000 dollars. We have one pair in your hands right now so we're just waiting to find the right buyer which will pull the trigger. But that's definitely our most valuable shoe that we've had. Q: How do you attempt selling a shoe that's worth so much? It sounds almost dangerous. Noah: Right! We've had it in your possession just a little over a month as well as the challenge with a shoe similar to this is you should be careful about how exactly you flip it because with such an enormous demand, it's dangerous to fulfill up to get a shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do with all the profits you get? Noah: I'll occasionally buy myself clothes but most with the money is let go of in my checking account and saved up for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But besides that, I just input it away for college. Q: How amazed are you when you sit back and see the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me possessing car.' It's just great to see hard work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my friends are actually those who I'll bring beside me to grab shoes and I'll outlay cash for coming when camping. I'll text them some nights and say, 'Hey all of you down to head to Los Angeles with me at night this weekend to pick-up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they don't really even want to be paid as it's merely a thrilling experience to go as a result of these populated areas and be around these people that are crazy for sneakers. And it's fun to steer out from the stores with exclusive shoes and everybody's looking at us saying, "Oh look, look, look, they got that or this." So my pals have definitely helped me be where I am today and possess been a resource of support and have reduced the problem throughout all of it. And the beauty of it is, some of my friends have actually started their very own sneaker reselling businesses over a smaller level. It's cool to see that influence spread throughout all the group of my girlfriends and to determine them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised when they find out that you're a secondary school kid? Noah: Well, I only tell people I'm near but when I do inform them I'm 16, they're very surprised. If anything they believe it's really cool that someone younger than them could possibly be doing similar to this. Q: The testimonial page on your website is merely photo after photo of super-stoked people showing the shoes they bought in you. How satisfying is always that? Noah: The customer appreciation is quite cool. That's one from the best parts is to see the customer testimonials. They're really a big help to we and its rewarding once we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that pulls a lot of other people who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they understand what they certainly.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at the same time frame. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social networking that are emailing and contacting me regarding order or about these shoes that are coming out and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all the. But I think I've form of found that balance. I require time out at a certain hour to resolve emails, to have back to customers, and to post up on social websites. Then needless to say, I get other time to do school work and other things that are more important. Q: Time management is surely a skill isn't it? Noah: Yeah, it's something I've learned to do. Q: What are your plans after high school? Noah: I don't know what college I want to visit yet, but I plan to travel right in a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of high school. But I definitely will check out college with whether Business or Computer Science Major and hopefully have other businesses on my small hands in those days. Q: Who are a number of your influences or people that have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, those people on the. It's inspiring to determine how successful they are and exactly how they're capable to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 those who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is essentially the most important element of creating a successful at-home business? Noah: How big social websites is in terms of how it can help a company. I started recently with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and definitely one with the most important factors for virtually any business currently. Also the need for good customer care is huge. Like I said earlier, because these comfortable shoes are so expensive, folks are sometimes afraid to spend a lot money. I will be nervous too if I was spending $400 dollars or even more. When you communicate with a customer, you will be making them feel comfortable regarding purchase. So, without a doubt social media marketing and good customer care are the two most important things in having a business. Q: A lot of young people think about starting their very own business or doing something entrepreneurial like you. What form of advice do you give a young individual who has a excellent idea and wants to go to the next level? Noah: I would tell others to look around and discover what other people are doing. Because when I was starting the company, I researched to other resellers and learned from their store. So one of the most important things is to take advice and learn from others and build upon that. And also, never be afraid of just getting started. Get out there and get it going. Because you can have a lot of thoughts when creating an enterprise and be thinking, 'I want to do this and I want to do that.' But you just have to go and do it. Eventually it all works out. So my advice will be learn and take advice from others and trust yourself and do not be afraid to simply start. Take a chance and start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just undertake it! To learn more about Vitale Kicks and to take a look at their extensive collection of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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