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Getting Started Selling Products Online Beginners Guide Like most small business owners your products or store has little or no national brand recognition. So how can you sell products online between the millions of other websites? Let this information serve as a help guide start selling your products or services online. There are a limitless supply of how-to's to selling products online though the following are ones that I've had personal success with. Professional Web Design The overall look and feel of the website could have a great affect on people and also the confidence to acquire from you. Most people are willing to make online purchases though Internet fraud rising, you will need a professional how do people build confidence within your customers. When clients visit your internet site they typically won't research your business prior to a purchase, they decide for the way your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for more tips. Usability Usability is incredibly closely associated with the design and layout of your website. Website usability could be the practice of making your website as fast for customers to use as you possibly can. If you want potential customers to purchase your products or services, you must make it easy for these phones locate your products and find out any information they must make the purchase. If potential prospects can't locate products, descriptions, and prices quickly, they'll go somewhere else. Many experts agree the the top websites allow viewers to navigate straight to products in three clicks. Once customer is ready to purchase, the checkout process has to be streamlined. Make the person fill out only what's required to make the sale with little extra. Don't display page after page of more products, popups, questions, etc... This will still only lead to lots more people exiting the checkout process prematurely. Once they've got made the decision to checkout, don't give them any reason to improve they're mind. You must accept charge card payments for online sales. Giving customers multiple checkout choices improve your chances of creating a sale but a majority of customers will still want to purchase using they're bank card. Services like Pay Pal allow users without an account to acquire from your internet site securely without having an account. SEM (Search Engine Marketing) SEM is normally the process of marketing your site by paying search engines like yahoo to display your ad when users hunt for particular terms. These ads are certainly not part of the organic search results; rather they are displayed on page one, more often than not above or to the right of the search engines results. This marketing worked as a chef very well for several companies however it does are not free. Most services charge based on the number of times your ad is displayed (impressions) or the variety of times your ad is clicked PPC (Pay Per Click). Most large search engines like google offer a reverse phone lookup. SEO (Search Engine Optimization) This is one of my favorite solutions to market my websites. Search engines cannot tell you specifically what to do to increase your placement in search engines engine results. If they did, obviously everyone would change they're websites to rate high in the search results. This would bring about sites ranking high that usually are not relevant to your quest. SEO is often a science to many people people, they study sites that gain a high position, formulate theories that explains why they rank highly, test these theories on they're sites, and focus the results. The three essential things for small enterprises to do from an SEO standpoint are: 1. Key phrases: Research popular key phrases. Find out what key phrases people use when looking for your product. You should define a minimum of 6 search phrases for your product or service. Many times these keywords and phrases include brand names. For instance, if you sold shoes online, some of one's key phrases might be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your site with key phrase dense content. Make sure your web site has the phrases you're defined in step one repeated on your internet site. You can't just list your key phrases; you need to incorporate them into your site elegantly. This can be achieved by rewriting your product descriptions and writing search phrase dense content. In addition to creating sure your search phrases exist inside your content, make sure your site content is unique. If your content can be found elsewhere online, you could be downgraded by the search engines like yahoo and other sites with the same content gets preference in the results. Making your search phrases relevant and your content unique will increase your position in the outcomes. 3. Links: Getting one way links to your site not only tell the search engines that you exist but sometimes increase they're trust in your website. The higher ranked site that is certainly linking to you the more trust you may inherit from this website. Getting links from sites, directories, blogs, and social networking sites that have similar content can help build trust with the engines like google resulting in a higher position in the serp's. Additionally article marketing and news releases which has a link back to your internet site will build trust with the search engines that your website is an authority on the subject accessible, thus replacing the same with ranking using them. There are numerous other tips, tricks, and rules to SEO as well as the more you study and tweak your web site the better your search engine results is going to be. Make sure everything you do doesn't have a negative affect on your own ranking. Stay from automated software or services that submit your site, link farms, spamming, sites that aren't easily navigated by engines like google, sites who use frames, all flash sites, any black hat tricks, etc... Make sure you research anything prior to trying it. Products Many people have found many ways to sell there products online. The following are two techniques that I are finding successful 1. Selling large ticket items at cost. This strategy is exactly how it sounds. If you can be the low price leader for your products or services this can generate sales and individuals linking to you personally. Obvously you'll not make money selling products at cost, rather once the sale is created you make more income on accessories or at lease acquire a customer. Customers are loyal to websites they have already bought in, in particular when they received good service. 2. Selling unique or customizing your product. This can set you apart from others. You will obviously have the foothold on the unique product and limit your competition should you customize your products. Your task would be to build the perception that the unique or customized method is worth the extra cost (if any). Building value in your product will reduce your competitors thereby upping your chance of making a sale. If you do not produce your own personal products, search for as many products to make available as possible, the more the better. This only increases your potential for offering the product a person may need. Additionally, from an SEO perspective, rewrite your descriptions replacing abbreviations and ultizing keywords where possible. This can provide uniqueness for your product or service increasing your ranking inside the search engine results. This is really a beginner's help guide selling products online but following these guidelines will bring about a solid foundation to develop on.