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NBA wife Warneshia Wallace's adoration for shoes becomes a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are expected to continue growing at an annual rate of about 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a business that encompasses both a physical shoe store in Birmingham, Alabama as well as an edgy, online presence. I visited with Warneshia in Hollywood after a shoe party she held with celebrity stylist/designer Fallon Seaborn to make new friends and start up the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How did you decide to find a shoe-related business? I've had passion for shoes since I would be a kid. Every time a new style arrived, I had to own them in my room and I didn't love the brand. Any shoe I liked, I got it. I retired through the Air Force and didn't need to work for anyone, so I desired to do something I love and I love shoes. How did the Air Force help you develop your company knowledge? I always desired to open a shoe store, as well as in the military I was enjoying the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the company classes helpful and they are you likely to open an extra shoe store? Financially, it reduced the problem learn about budgeting. I have a hard time budgeting therefore the advice taught me to be make decisions in connection with marketing and other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to understand. It seems easy and simple to do but along the way if I stumble, I'll reunite up. Who's your customer? The designs are sassy, edgy, as well as women who prefer to step out of this area. I will have shoes for every single age and style. Businesswomen and students will quickly realize something that like as well as shoppers for the edgier side. A large amount of older women will walk inside the store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, read the flats. Where does one buy shoes and would you look at new designers? Fallon Seaborn is the shopper and she investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm available to new designers. I search for different styles which are unique and hard to acquire. Right now, shoppers should know [industry] prices seem stable. Click for the Shoebox Boutique styles and sales.