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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about owning a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your vision on your fresh new kicks (don't even get me started about the glorious odor of new leather, combined with rubber and Velcro!). Pretty close to heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that piece of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' team, he's another consummate professional that can be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for any fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in income, as a result of a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down while using young entrepreneur to have a chat about how he turned his very own sneaker obsession into a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together some day and just assemble it. People appear to like it therefore it worked out really well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to push out a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything prefer that. And because they're limited, you will have a huge demand for them. So we find a way to buy them from retailers and then mark them up after we have them in your hands. So, say you will find there's shoe that retails for $160 dollars, and it's sold out to get all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are capable of doing this because there's such an enormous demand and you also can't go in to a retail store and buy them. So, the only choice is to purchase it coming from a so-called reseller, which is somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I don't wish to sit before Undefeated for two main days, I can phone you up? Noah: Yeah, exactly. We actually have those who do sit beyond stores on release day then once they receive the shoes we'll sell them somewhat over retail. So yeah, definitely almost any shoe such as an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's really worth the mark-up immediately because that has the time and energy to sit before a store for days? Noah: Yeah, definitely. Q: So do you employ people by sitting out facing stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's one among the many ways we're able to obtain the shoes. Q: What are another ways? Noah: We purchase them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not easy and simple to get. It's a complicated process. Over time we've developed friends plus a network of folks like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to have as many shoes as you possibly can and at once I'm wonderful my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've created a business from your hobby. Noah: Definitely, given it all started with an interest during these type of limited-edition shoes. And then realizing that there is a big potential chance to create a business making a little money. But everything originated as a hobby of collecting and wearing these footwear. So, it is a business and a hobby at one time. Q: When did you start it and just how old were you? Noah: Well I was 15 years old and I started the organization in April of 2013. Q: Do you remember the exact moment the idea sparked? Noah: It started when my dad and I were outside a Finish Line one night, where they were doing a raffle and now we were able to grab two pairs of Air Jordans. As soon even as we walked out from the store a number of people stopped us and offered us a huge $150 dollars over-retail on their behalf. We were like, 'Wow did that actually just happen'? It motivated dad too because usually when you tell a mother or father about doing something like this they'd say, 'Nah, there isn't any way! You can't go obtain a shoe that's in local store and resell it for more.' But as soon as somebody on the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right now," I think that actually kind of lit the spark for everything. Q: It really helps you to have your dad on the side right? Noah: Yeah it really is did assist to have my dad on my side. When someone how old irrrve become is starting off they won't have the revenue to be able to buy 100 pairs of shoes. So having my dad to help me out (and the credit card) was definitely a major help. But, my parents will almost always be supportive of whatever I do. When I told my father I wanted to achieve this, he was all for it because when I would have been a younger kid I had another business anf the husband saw how well I did with that. Q: What's the most costly shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe referred to as Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that was obviously a very large profit. It was kind of tough to look for a buyer when we found one with the price it had been satisfying. And we were able to get a couple pairs of these. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're implementing that at this time. We possess a shoe referred to as the Nike Air Yeezy that's a collaboration between your hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling with an average of about $4,000 to $5,000 dollars. We have one pair within our hands right now and we're just waiting to discover the right buyer that will pull the trigger. But that's definitely our most beneficial shoe that we've ever had. Q: How do you start selling a shoe that's worth a lot? It sounds almost dangerous. Noah: Right! We've had it in your possession a bit over a month and the challenge with a shoe such as this is you have to be careful about how exactly you sell it off because with such a tremendous demand, it's dangerous to satisfy up for the shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until find the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do using the profits you get? Noah: I'll occasionally buy myself clothes but most from the money is set aside in my checking account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But in addition to that, I just input it away for college. Q: How amazed are you whenever you sit back to see the success you've been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has led to me having one of these car.' It's just great to see hard work pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my pals are actually people who I'll bring beside me to grab shoes and I'll outlay cash for coming when camping. I'll text them some nights and say, 'Hey you guys down to visit Los Angeles beside me this weekend to pick up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they do not even need to be paid since it's just a thrilling experience to go right down to these populated areas also to be around these individuals who are crazy for sneakers. And it's fun to walk out of the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got that or this." So my friends have definitely taught me to be be where I am today and still have been an origin of support and have taught me to be throughout it all. And beauty of it is, some of my girlfriends have actually started their particular sneaker reselling businesses with a smaller level. It's cool to see that influence spread throughout all the group of my pals and to view them have success too in what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised after they find out that you are a secondary school kid? Noah: Well, I only tell people I'm near to but when I do say to them I'm 16, they're very surprised. If anything they think it's really cool that someone younger than them might be doing something like this. Q: The testimonial page on your own website is just photo after photo of super-stoked people showing the shoes they purchased from you. How satisfying is? Noah: The customer appreciation is quite cool. That's one in the best parts is to see the customer testimonials. They're really a big help to our company and its rewarding once we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that attracts a lot of other people that haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they understand what they're doing.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at once. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework when I'm playing soccer I won't return home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me regarding order or about these comfortable shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard trying to balance all the. But I think I've form of found that balance. I devote some time out at a certain hour to resolve emails, to obtain back to customers, and also to post up on social websites. Then obviously, I get other time to do assignment work and other things that are more important. Q: Time management happens to be a skill don't you find it? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after high school graduation? Noah: I don't know what college I want to check out yet, but I plan to travel right right into a 4-year school. I also plan on hopefully running multiple businesses when I'm out of senior high school. But I definitely will head to college with the Business or Computer Science Major and hopefully have other businesses on my small hands at that time. Q: Who are a number of your influences or people that have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, all those people on there. It's inspiring to determine how successful they are and just how they're in a position to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is one of the most important element of creating a successful at-home business? Noah: How big social media is in terms of how it can help an enterprise. I started last year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it's definitely one of the most important factors for almost any business nowadays. Also the need for good customer support is huge. Like I said earlier, because the shoes are so expensive, everyone is sometimes afraid to spend a lot money. I would be nervous too if I was spending $400 dollars or even more. When you talk to a customer, you are making them feel comfortable about their purchase. So, without a doubt social networking and good customer care are the two most critical things in having a small business. Q: A lot of young people take into consideration starting their particular business or doing something entrepreneurial like you. What sort of advice could you give a young person who has a great idea and wants to go to the next level? Noah: I would tell others to look around and see what other everyone is doing. Because when I was starting the organization, I researched to other resellers and learned from their website. So one of the most important things would be to take advice and study and build upon that. And also, do not be afraid of just how to get started. Get out there and understand it going. Because you can have a lot of thoughts when creating a business and be thinking, 'I want to accomplish this and I want to accomplish that.' But you just have to look and take action. Eventually all of it works out. So my advice could be learn and take advice from others and trust yourself and do not be afraid to only start. Take a chance and simply start. Q: Just do it! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out more on Vitale Kicks and take a look at their extensive assortment of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.