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Getting Started Selling Products Online Beginners Guide Like most small enterprises your products or store has no national brand recognition. So how can you sell products online between the millions of other websites? Let this information serve as a help guide to start selling your products or services online. There are a limitless supply of guidelines to selling products online but the following are ones that I've had personal success with. Professional Web Design The beauty and feel of one's website can have a great affect on people as well as the confidence to purchase from you. Most people are willing to make online purchases however with Internet fraud rising, you want a professional web site to build confidence in your customers. When new clients visit your internet site they typically won't research your business before making a purchase, they decide based on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for more tips. Usability Usability is quite closely linked with the design and layout of one's website. Website usability could be the practice of making your website as fast for customers to use as you can. If you want potential customers to purchase your merchandise, you need to make it easy for these to locate your merchandise and find out any information they need to make the purchase. If customers can't locate products, descriptions, and prices quickly, they will go somewhere else. Many experts agree the the most effective websites allow viewers to navigate straight to products in three clicks. Once customer is ready to get, the checkout process should be streamlined. Make the user fill out only what is required to make the sale with little extra. Don't display page after page of more products, popups, questions, etc... This will still only lead to the best way to exiting the checkout process prematurely. Once they have made the decision to checkout, don't allow them to have any reason to switch they're mind. You must accept charge card payments for online sales. Giving customers multiple checkout choices improve your chances of making a sale but a majority of customers will still want to purchase using they're plastic card. Services like Pay Pal allow users lacking any account to buy from your web site securely not having an account. SEM (Search Engine Marketing) SEM is typically the process of marketing your internet site by paying engines like google to display your ad when users look for particular terms. These ads are certainly not part of the search engines results; rather they are displayed on first page, many times above or the right of the organic search results. This marketing worked as a chef very well for a lot of companies nevertheless it does cost money. Most services charge based on the number of times your ad is displayed (impressions) or the quantity of times your ad is clicked PPC (Pay Per Click). Most large search engines like google offer this particular service. SEO (Search Engine Optimization) This is among my favorite ways to market my websites. Search engines cannot let you know specifically what to do to increase your placement in search engine results. If they did, obviously everyone would change they're websites to rank high in the serp's. This would cause sites ranking high that are not relevant to your quest. SEO is often a science to many people people, they study sites that rank highly, formulate theories that explains why they gain a high position, test these theories on they're sites, and study the results. The three essential things for small business owners to do from an SEO standpoint are: 1. Key phrases: Research popular search phrases. Find out what search phrases people use when searching for your product. You should define at least 6 key terms for your products. Many times these keywords and phrases include brand names. For instance, in case you sold shoes online, some of one's key phrases could possibly be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc... 2. Content: Populate your site with search term dense content. Make sure your site has the phrases you're defined in the first step repeated on your website. You can't just list your key phrases; you need to incorporate them into your web site elegantly. This can be done by rewriting your products descriptions and writing key word dense content. In addition to creating sure your key terms exist within your content, make sure your content is unique. If your articles can be found elsewhere on the net, you may well be downgraded by the search engines like google and other sites with the exact same content could get preference in the outcome. Making your keywords and phrases relevant and your articles unique will raise your position in the results. 3. Links: Getting one way links to your website not only tell the search engines that you exist but could increase they're trust in your website. The higher ranked site that is certainly linking to you personally the more trust you may inherit from this website. Getting links from sites, directories, blogs, and social network sites that have similar content might help build trust with the search engines like yahoo resulting in a higher position in the listings. Additionally creating articles and news releases having a link back to your site will build trust with the engines like google that your web site is an expert on the subject accessible, thus upping your ranking using them. There are lots of other tips, tricks, and rules to SEO and the more you study and tweak your website the better your pursuit engine results will be. Make sure whatever you do doesn't have a negative affect in your ranking. Stay away from automated software or services that submit your website, link farms, spamming, sites that are certainly not easily navigated by search engines like google, sites designed to use frames, all flash sites, any black hat tricks, etc... Make sure you research anything prior to trying it. Products Many people have found many methods to sell there products online. The following are two techniques that I have found successful 1. Selling large ticket items at cost. This method is exactly how it sounds. If you can be the low price leader for your products this can generate sales and the ones linking to you. Obvously you will not make money selling products at cost, rather once the sale is made you make more income on accessories or at lease obtain a customer. Customers are loyal to websites they've already purchased from, in particular when they received good service. 2. Selling unique or customizing your product or service. This can set you in addition to others. You will have the foothold on a unique product and limit your competition in the event you customize your product or service. Your task is usually to build the perception your unique or customized product is worth the extra expense (if any). Building value within your product will reduce your competitors thereby replacing the same with chance of earning a sale. If you may not produce your own personal products, try to find as many products to supply as possible, the more the better. This only increases your probability of offering the product a customer may need. Additionally, from an SEO perspective, rewrite all of your descriptions replacing abbreviations and ultizing keywords where possible. This can create uniqueness for your products or services increasing your ranking inside the search engine results. This is actually a beginner's self-help guide to selling products online but following the following tips will bring about a solid foundation to construct on.