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NBA wife Warneshia Wallace's desire for shoes becomes a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are anticipated to continue growing at an annual rate of around 11.2 percent through 2018, as outlined by a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a company that encompasses both an actual physical shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to create new friends and start up the opening of her online store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. in the Air Force from 2001 to 2007. How did you decide to begin a shoe-related business? I've had desire for shoes since I would have been a kid. Every time a new style arrived, I had to get them during my room and I didn't value the brand. Any shoe I liked, I got it. I retired from the Air Force and didn't wish to work for anyone, so I planned to do something I love and I love shoes. How did the Air Force assist you to develop your small business knowledge? I always desired to open a shoe store, as well as in the military I was taking advantage of the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes on the way. How were the company classes helpful and are you planning to open an additional shoe store? Financially, it reduced the problem learn about budgeting. I have a difficult time budgeting so the advice reduced the problem make decisions related to marketing along with other expenses. I'll give myself 2 to 5 years before I get away and open another store. There's a lot to learn. It seems easy and simple to do but along the way if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, as well as for women who love to step out of the lamp. I will have shoes for each age and type. Businesswomen and students will quickly realize something they enjoy as well as shoppers about the edgier side. A large amount of older women will walk inside store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, browse the flats. Where do you buy shoes and does one look at new designers? Fallon Seaborn is our shopper and she or he investigates the brands. My advice to designers is I'm into everything. I don't just buy for myself and I'm offered to new designers. I search for different styles which might be unique and hard to acquire. Right now, shoppers ought to know [industry] prices seem stable. Click for the Shoebox Boutique styles and sales.