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 SoftWalk  Maine - Cognac Veg Tumbled Leather

 SoftWalk  Maine - Cognac Veg Tumbled Leather
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 SoftWalk  Maine - Cognac Veg Tumbled Leather
SoftWalk Maine - Cognac Veg Tumbled Leather
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about having a pair of limited-edition, rare or highly sought-after sneakers. It comes the moment you crack open the lid about the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your fresh kicks (don't even get me started about the glorious odor of new leather, when combined rubber and Velcro!). Pretty near heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that piece of sneaker-heaven and bring it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' soccer team, he's also a consummate professional who are able to be found hours before school starts at his desk completing orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just 6 months time, Vitale Kicks has earned over $250,000 dollars in income, as a result of a low-supply-high-demand market and plenty of hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to have a chat about how he turned their own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 along with a senior at Los Osos. We sat down together some day and just assemble it. People manage to like it in order that it worked out rather well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, you will see a huge requirement for them. So we find a method to buy them from shops and then mark them up if we have them in your hands. So, say you will find there's shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and then sell it for maybe $230 dollars on our website. We can do this because there's such a massive demand and also you can't go in a retail store and purchase them. So, the one choice is to acquire it coming from a so-called reseller, which is somebody like us. Q: So, if Nike drops a small edition Air Force 1, and I shouldn't sit looking at Undefeated for two days, I can call you up? Noah: Yeah, exactly. We actually have people that do sit away from stores on release day then once they receive the shoes we'll sell them a bit over retail. So yeah, definitely almost any shoe just like an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's worth the mark-up right there because who has the time to sit facing a store for the days? Noah: Yeah, definitely. Q: So do you employ people to sit down out before stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for starters night to camp out with us. That's just one of the many ways we're able to get the shoes. Q: What are some other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've piled up friends and a network of people like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's thrilling every weekend to try to acquire as many shoes as possible and at the same time I'm with all my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've developed a business from your hobby. Noah: Definitely, because it all started with an interest over these type of limited-edition shoes. And then realizing that there was a big potential chance to create a business making a little money. But all this originated as a spare time activity of collecting and wearing these footwear. So, it is a business along with a hobby at the same time. Q: When do you start it and the way old were you? Noah: Well I was fifteen years old and I started the company in April of 2013. Q: Do you remember the exact moment the thought sparked? Noah: It started when my pops and I were away from a Finish Line one night, where we were holding doing a raffle and now we were able to pick-up two pairs of Air Jordans. As soon once we walked out with the store some individuals stopped us and offered us an enormous $150 dollars over-retail for the kids. We were like, 'Wow did that really just happen'? It motivated dad too because usually whenever you tell a parent about doing similar to this they will say, 'Nah, there is no way! You can't go buy a shoe that's in a store and resell it for further.' But as soon as somebody for the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right now," I think that actually kind of lit the spark for everything. Q: It really helps you to have your dad in your side don't you think? Noah: Yeah it definitely did help have my father on my side. When someone how old irrrve become is starting off they're not going to have the revenue to be able to buy 100 pairs of shoes. So having my father to help me out (and his awesome credit card) was definitely a huge help. But, my parents will always be supportive of whatever I do. When I told my dad I wanted to achieve this, he was all for it because when I was a younger kid I had another business and that he saw how well I did with this. Q: What's the most high-priced shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was obviously a very large profit. It was type of tough to look for a buyer while we found one for that price it absolutely was satisfying. And we were able to acquire a couple pairs of people. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're working on that today. We possess a shoe referred to as Nike Air Yeezy that's a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling while on an average of approximately $4,000 to $5,000 dollars. We have one pair in your hands right now and now we're just waiting to obtain the right buyer that will pull the trigger. But that's definitely our best shoe that we've ever endured. Q: How do you start selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it in your possession just a little over a month along with the challenge with a shoe like this is you must be careful about how precisely you flip it because with such a huge demand, it's dangerous to satisfy up for any shoe that's worth $4,000 dollars. So you have to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice after we let that go. Q: Nice payday! What do you generally do with the profits you earn? Noah: I'll occasionally buy myself clothes but most with the money is store in my bank-account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But apart from that, I just put it away for college. Q: How amazed are you if you sit back and see the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me having this car.' It's just great to see effort pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my friends are actually those who I'll bring with me at night to get shoes and I'll outlay cash for coming with me. I'll text them some nights and say, 'Hey all of you down to go to Los Angeles with me at night this weekend to grab some shoes? I'm paying everybody so-and-so amount of dollars.' And sometimes, they do not even want to be paid as it's only a thrilling experience to go as a result of these populated areas and also to be around these individuals who are crazy for sneakers. And it's fun just to walk out of the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got this or that." So my friends have definitely helped me be where I am today and also have been an origin of support and have taught me to be throughout all this. And an important feature about it is, some of my buddies have actually started their very own sneaker reselling businesses on the smaller level. It's cool to find out that influence spread throughout all of the group of my friends and to find out them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised when they find out you're a senior high school kid? Noah: Well, I only tell people I'm close to but when I do let them know I'm 16, they're very surprised. If anything believe that it's really cool that a person younger than them could be doing something similar to this. Q: The testimonial page on the website is simply photo after photo of super-stoked people revealing the shoes they bought in you. How satisfying is? Noah: The customer appreciation is quite cool. That's one of the best parts is to determine the customer testimonials. They're really a big help to our company and its rewarding once we get those back. Sometimes we'll even share discounts if customers post a testimonial because that draws a lot of other those who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they certainly.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the organization at once. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework so when I'm playing soccer I won't go back home until 5 p.m. Then I'll have 40,000 people on social media marketing that are emailing and contacting me regarding their order or about these shoes that are being released and asking if I'm getting certain shoes. So that's definitely hard trying to balance all the. But I think I've sort of found that balance. I require time out in a certain hour to respond to emails, to get back to customers, also to post up on social websites. Then obviously, I get other time for it to do assignment work and other things that are more important. Q: Time management is surely a skill don't you find it? Noah: Yeah, it's something I've learned to accomplish. Q: What are your plans after secondary school? Noah: I don't know what college I want to visit yet, but I plan to travel right in to a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school. But I definitely will head to college with either a Business or Computer Science Major and hopefully have other businesses on my own hands at that time. Q: Who are a few of your influences or people that have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, all those people on the website. It's inspiring to determine how successful they are and the way they're capable of help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 individuals who do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a method to be successful. Q: What have you learned is probably the most important element of creating a successful at-home business? Noah: How big social websites is in relation to its how it can help a company. I started this past year with one follower on Instagram and now I have over 40,000 followers. Social media has really helped grow my business and it's definitely one with the most important factors for any business today. Also the need for good customer support is huge. Like I said earlier, because these shoes are so expensive, people are sometimes afraid to spend so much money. I could be nervous too if I was spending $400 dollars or more. When you speak with a customer, you're making them feel comfortable regarding purchase. So, without a doubt social networking and good customer service are the two most significant things in having an enterprise. Q: A lot of young people take into consideration starting their unique business or doing something entrepreneurial as you. What kind of advice can you give a young individual that has a great idea and wants to take it to the next level? Noah: I would tell others to take a look around to see what other individuals are doing. Because when I was starting the business, I analyzed to other resellers and learned at their store. So one in the most important things would be to take advice and examine other coffee shops and build upon that. And also, not be afraid of just starting. Get out there and obtain it going. Because you can have so many thoughts when creating an enterprise and be thinking, 'I want to get this done and I want to do that.' But you just have to look and do it. Eventually everything works out. So my advice will be learn and take advice from others and trust yourself and do not be afraid to just start. Take a chance and just start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out about Vitale Kicks and to take a look at their extensive collection of limited-edition shoes, try them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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