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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about buying a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your fresh kicks (don't even get me started on the glorious odor of new leather, blended with rubber and Velcro!). Pretty all-around heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that little bit of sneaker-heaven and convey it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and an affiliate the Grizzlies' football team, he's additionally a consummate professional that can be found hours before school starts at his desk filling out orders, answering customer emails and searching for exclusive sneaks to get a fanatical subculture of sneaker aficionados. In just half a year time, Vitale Kicks has earned over $250,000 dollars in gross sales, as a result of a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down using the young entrepreneur to speak about how he turned his very own sneaker obsession in to a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together one day and just build it. People appear to like it in order that it worked out very well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, you will have a huge demand for them. So we find a method to buy them from stores and then mark them up after we have them inside our hands. So, say there exists a shoe that retails for $160 dollars, and it is sold out to get all across the United States. We'll take that shoe then sell it for maybe $230 dollars on our website. We are capable of doing this because there's such a massive demand and you also can't go into a retail store and buy them. So, the one choice is to purchase it from the so-called reseller, that's somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't want to sit before Undefeated for two main days, I can phone you up? Noah: Yeah, exactly. We actually have people that do sit away from stores on release day and after that once they receive the shoes we'll sell them a little bit over retail. So yeah, definitely any kind of shoe such as an Air Force 1 we can perform the same exact thing. Q: As a consumer, I think that's really worth the mark-up right there because who may have the time and energy to sit facing a store for the days? Noah: Yeah, definitely. Q: So do you employ people by sitting out facing stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for just one night to camp out with us. That's one among the many ways we're able to get the shoes. Q: What are a few other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've built up friends as well as a network of people like store managers etc. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to get as many shoes as you can and at the same time I'm with all of my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've designed a business out of your hobby. Noah: Definitely, since it all started with an interest of these type of limited-edition shoes. And then realizing that there is a big potential opportunity to create a business and create a little money. But all this originated as a spare time activity of collecting and wearing these footwear. So, it really is a business and a hobby at once. Q: When have you start it and how old were you? Noah: Well I was many years old and I started the company in April of 2013. Q: Do you remember the precise moment the concept sparked? Noah: It started when my pops and I were outside of a Finish Line one night, where these folks were doing a raffle and we were able to pick-up two pairs of Air Jordans. As soon even as walked out of the store some individuals stopped us and offered us an enormous $150 dollars over-retail for the children. We were like, 'Wow did that basically just happen'? It motivated dad too because usually whenever you tell a parent about doing something similar to this they will say, 'Nah, there's no way! You can't go obtain a shoe that's in local store and resell it to get more.' But the moment somebody for the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars at this time," I think that basically kind of lit the spark for everything. Q: It really helps to have your dad on the side doesn't it? Noah: Yeah it definitely did help to have dad on my side. When someone how old irrrve become is starting off they're not going to have the revenue to be able to get 100 pairs of shoes. So having my dad to help me out (and his credit card) was definitely a huge help. But, my parents are invariably supportive of whatever I do. When I told my dad I wanted to accomplish this, he was all correctly because when I would be a younger kid I had another business and that he saw how well I did with this. Q: What's the priciest shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first of the year they released a shoe called the Nike Air Doernbecher that retailed for $250 dollars and that we sold it for $1300 dollars. So that would be a very large profit. It was sort of tough to look for a buyer then when we found one for that price it was satisfying. And we were able to have a couple pairs of those. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're working on that right this moment. We have a shoe referred to as Nike Air Yeezy which is a collaboration involving the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it is currently reselling with an average of about $4,000 to $5,000 dollars. We have one pair within our hands right now and that we're just waiting to get the right buyer who'll pull the trigger. But that's definitely our most beneficial shoe that we've ever had. Q: How do you attempt selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it in your possession a little over a month as well as the challenge with a shoe like this is you must be careful about how you sell it because with such an enormous demand, it's dangerous to meet up for a shoe that's worth $4,000 dollars. So you ought to be careful. But we're definitely keeping it safe until we find the right buyer. That will be nice even as let that go. Q: Nice payday! What do you generally do with the profits you cash in on? Noah: I'll occasionally buy myself clothes but most with the money is store in my bank-account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car personally. But in addition to that, I just input it away for college. Q: How amazed are you when you sit back and find out the success you're able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me possessing car.' It's just great to see work pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my girlfriends are actually the ones that I'll bring beside me to grab shoes and I'll outlay cash for coming with me at night. I'll text them some nights and say, 'Hey everyone down to go to Los Angeles beside me this weekend to grab some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they do not even want to be paid because it's merely a thrilling experience to go as a result of these populated areas and to be around these people that are crazy for sneakers. And it's fun simply to walk out with the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got a." So my buddies have definitely taught me to be be where I am today and possess been a source of support and have taught me to be throughout all this. And the best thing about it is, some of my pals have actually started their very own sneaker reselling businesses on a smaller level. It's cool to determine that influence spread throughout all of the group of my buddies and to determine them have success too using what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised when they find out that you're a secondary school kid? Noah: Well, I only tell people I'm all-around but when I do say to them I'm 16, they're very surprised. If anything they think it's really cool that a person younger than them might be doing similar to this. Q: The testimonial page on your own website is merely photo after photo of super-stoked people revealing the shoes they purchased from you. How satisfying is the fact that? Noah: The customer appreciation is quite cool. That's one in the best parts is to find out the customer testimonials. They're really a major help to us and its rewarding once we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other people that haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they do know what they certainly.' Q: What's the biggest challenge you've faced as a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at one time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I go back home I usually have 3-hours of homework when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social media marketing that are emailing and contacting me regarding their order or about the sneakers that are developing and asking if I'm getting certain shoes. So that's definitely hard trying to balance all of that. But I think I've type of found that balance. I take some time out at a certain hour to deal to emails, to obtain back to customers, and post up on social websites. Then needless to say, I take out other time to do school work and other things which can be more important. Q: Time management is undoubtedly a skill is it not? Noah: Yeah, it's something I've learned to complete. Q: What are your plans after secondary school? Noah: I don't know what college I want to check out yet, but I plan to visit right in a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school graduation. But I definitely will check out college with either a Business or Computer Science Major and hopefully have other businesses on my hands then. Q: Who are a number of your influences or people who have inspirited you? Noah: I would say a business owner like Mark Cuban. Or if you watch the show Shark Tank, all those people on the website. It's inspiring to determine how successful they are and how they're capable to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is probably the most important part of creating a successful at-home business? Noah: How big social media marketing is in terms of how it can help a company. I started a year ago with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and definitely one with the most important factors for almost any business nowadays. Also the need for good customer satisfaction is huge. Like I said earlier, because the sneakers are so expensive, folks are sometimes afraid to spend a lot money. I could be nervous too if I was spending $400 dollars or higher. When you speak with a customer, you are making them feel comfortable regarding purchase. So, without a doubt social media marketing and good customer satisfaction are the two most significant things in having a small business. Q: A lot of young people think of starting their very own business or doing something entrepreneurial like you. What sort of advice can you give a young individual who has a really good idea and wants to take it to the next level? Noah: I would tell others to look around and find out what other everyone is doing. Because when I was starting the organization, I researched to other resellers and learned from them. So one of the most important things is usually to take advice and examine other coffee shops and build upon that. And also, not be afraid of just getting started. Get out there and obtain it going. Because you can have so many thoughts when creating a company and be thinking, 'I want to get this done and I want to complete that.' But you just have to travel and take action. Eventually all this works out. So my advice can be learn and take advice from others and believe in yourself , nor be afraid to simply start. Take a chance and merely start. Q: Just take action! As the famous shoemaker says! Noah: Exactly! Just get it done! To find out more about Vitale Kicks and to take a look at their extensive variety of limited-edition shoes, check them out at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |