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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes the minute you crack open the lid around the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay up your eyes on your clean kicks (don't even get me started around the glorious odor of new leather, blended with rubber and Velcro!). Pretty near to heaven, right? One individual that knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old has found a way to capture that little bit of sneaker-heaven and bring it to sneakerheads all around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' soccer team, he's additionally a consummate professional who are able to be found hours before school starts at his desk filling in orders, answering customer emails and searching for exclusive sneaks for a fanatical subculture of sneaker aficionados. In just 6 months time, Vitale Kicks has earned over $250,000 dollars in revenue, thanks to a low-supply-high-demand market and a lot of hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to speak about how he turned their own sneaker obsession in to a thriving business. Quesiton: I love your company logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 and a senior at Los Osos. We sat down together eventually and just build it. People appear to like it so that it worked out very well. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to produce series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like that. And because they're limited, there will be a huge need for them. So we find ways to buy them from retailers and then mark them up even as have them in your hands. So, say we have a shoe that retails for $160 dollars, and sold out to get all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are able to do this because there's such a huge demand and you also can't go in a retail store and buy them. So, the only real choice is to buy it from a so-called reseller, that is somebody like us. Q: So, if Nike drops a restricted edition Air Force 1, and I don't want to sit facing Undefeated for two main days, I can contact you up? Noah: Yeah, exactly. We actually have those who do sit outside stores on release day then once they have the shoes we'll sell them slightly over retail. So yeah, definitely any sort of shoe as an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's definitely worth the mark-up there because who has the time for you to sit facing a store for the? Noah: Yeah, definitely. Q: So do you employ people by sitting out in front of stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks first night to camp out with us. That's one of the many ways we're able to have the shoes. Q: What are another ways? Noah: We get them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've piled up friends along with a network of people like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and thrilling every weekend to try to have as many shoes as you possibly can and at once I'm with all my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've designed a business from the hobby. Noah: Definitely, because it all started with an interest of these type of limited-edition shoes. And then realizing that there was a big potential possiblity to create a business and make up a little money. But all this originated as a spare time activity of collecting and wearing these sneakers. So, it is a business and a hobby at one time. Q: When have you start it and exactly how old had you been? Noah: Well I was many years old and I started the business enterprise in April of 2013. Q: Do you remember the precise moment the concept sparked? Noah: It started when my father and I were outside a Finish Line one night, where these were doing a raffle so we were able to pick-up two pairs of Air Jordans. As soon even as we walked out of the store a number of people stopped us and offered us a massive $150 dollars over-retail for the kids. We were like, 'Wow did that really just happen'? It motivated my dad too because usually whenever you tell a dad or mom about doing something such as this they would say, 'Nah, there's no way! You can't go buy a shoe that's in a local store and resell it for additional.' But when somebody around the sidewalk stopped dad and said, "Hey, I'll take those for $280 dollars right now," I think that basically kind of lit the spark for everything. Q: It really really helps to have your dad on your own side doesn't it? Noah: Yeah its did help have my father on my side. When someone my age is starting off they're not going to have the revenue to be able to get 100 pairs of shoes. So having my dad to help me out (and his awesome credit card) was definitely a big help. But, my parents are invariably supportive of whatever I do. When I told dad I wanted to accomplish this, he was all because of it because when I was a younger kid I had another business and the man saw how well I did your. Q: What's the most expensive shoe you've sold? Noah: Nike features a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that was a very large profit. It was type of tough to locate a buyer so when we found one for that price it turned out satisfying. And we were able to obtain a couple pairs of people. That was definitely our biggest sale. Q: What's been essentially the most interesting shoe you've sold? Noah: We're working on that right now. We use a shoe referred to as Nike Air Yeezy which can be a collaboration between your hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling by using an average of around $4,000 to $5,000 dollars. We have one pair in our hands right now so we're just waiting to discover the right buyer which will pull the trigger. But that's definitely our best shoe that we've had. Q: How do you start selling a shoe that's worth so much? It sounds almost dangerous. Noah: Right! We've had it in our possession just a little over a month as well as the challenge with a shoe this way is you should be careful about how exactly you sell it off because with such a massive demand, it's dangerous to fulfill up for any shoe that's worth $4,000 dollars. So you need to be careful. But we're definitely keeping it safe until we discover the right buyer. That will be nice if we let that go. Q: Nice payday! What do you generally do while using profits you get? Noah: I'll occasionally buy myself clothes but most with the money is set aside in my bank account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car to me. But in addition to that, I just use it away for college. Q: How amazed are you when you sit back and find out the success you are able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me possessing this car.' It's just great to see work pay off. Q: What do friends and family think about Vitale Kicks? Noah: You know my friends are actually the ones that I'll bring with me to get shoes and I'll pay them for coming with me. I'll text them some nights and say, 'Hey you guys down to visit Los Angeles when camping this weekend to pick-up some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't even need to be paid since it's only a thrilling experience to go right down to these populated areas and also to be around these people that are crazy for sneakers. And it's fun to steer out from the stores with exclusive shoes and everybody's investigating us saying, "Oh look, look, look, they got this or that." So my girlfriends have definitely taught me to be be where I am today and possess been an origin of support and have helped me throughout all this. And beauty of it is, some of my girlfriends have actually started their own sneaker reselling businesses on the smaller level. It's cool to view that influence spread throughout all the group of my girlfriends and to find out them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm happy to help them. Q: Are your customers surprised whenever they find out you are a high school graduation kid? Noah: Well, I only tell people I'm near but when I do let them know I'm 16, they're very surprised. If anything believe that it's really cool that somebody younger than them could be doing similar to this. Q: The testimonial page on your own website is merely photo after photo of super-stoked people exposing the shoes they purchased from you. How satisfying is that? Noah: The customer appreciation is pretty cool. That's one from the best parts is to see the customer testimonials. They're really a major help to us and its rewarding whenever we get those back. Sometimes we'll even share discounts if customers post a testimonial because that draws a lot of other people who haven't purchased in us. People will look at that and say, 'Oh those guys are legit ' they understand what they do.' Q: What's the biggest challenge you've faced like a young entrepreneur? Noah: My biggest challenge is maintaining school and the company at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get home I usually have 3-hours of homework and when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me about their order or about these shoes that are developing and asking if I'm getting certain shoes. So that's definitely hard trying to balance all of that. But I think I've kind of found that balance. I take time out at a certain hour to respond to emails, to acquire back to customers, and also to post up on social networking. Then naturally, I remove other time for it to do school work and other things that are more important. Q: Time management is definitely a skill don't you think? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after high school graduation? Noah: I don't know what college I want to head to yet, but I plan to look right in a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of high school. But I definitely will visit college with whether Business or Computer Science Major and hopefully have other businesses on my hands at that time. Q: Who are a number of your influences or people that have inspirited you? Noah: I would say operator like Mark Cuban. Or if you watch the show Shark Tank, those people on the. It's inspiring to see how successful they are and how they're in a position to help people out with businesses and stuff. Q. Ever think of taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is the most important element of creating a successful at-home business? Noah: How big social media marketing is in terms of how it can help an enterprise. I started last year with one follower on Instagram now I have over 40,000 followers. Social media has really helped grow my business and it's really definitely one with the most important factors for any business today. Also the need for good customer satisfaction is huge. Like I said earlier, because the sneakers are so expensive, everyone is sometimes afraid to spend a lot money. I will be nervous too if I was spending $400 dollars or higher. When you contact a customer, you are making them feel comfortable regarding their purchase. So, without a doubt social websites and good customer satisfaction are the two most critical things in having an enterprise. Q: A lot of young people consider starting their very own business or doing something entrepreneurial like you. What kind of advice do you give a young individual that has a really good idea and wants to take it to the next level? Noah: I would tell others to appear around and find out what other individuals are doing. Because when I was starting the company, I analyzed to other resellers and learned from them. So one from the most important things would be to take advice and learn from others and build upon that. And also, never be afraid of just getting started. Get out there and obtain it going. Because you can have so many thoughts when creating a business and be thinking, 'I want to accomplish this and I want to accomplish that.' But you just have to travel and undertake it. Eventually all of it works out. So my advice can be learn and take advice from others and have confidence in yourself , nor be afraid to merely start. Take a chance and merely start. Q: Just do it! As the famous shoemaker says! Noah: Exactly! Just take action! To find out more on Vitale Kicks and take a look at their extensive collection of limited-edition shoes, take them into consideration at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |