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Haflinger Chloe - Grey
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 The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid for the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay the eyes on your brand new kicks (don't even get me started on the glorious smell of new leather, mixed with rubber and Velcro!). Pretty close to heaven, right? One individual who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old finds a way to capture that little bit of sneaker-heaven and bring it to sneakerheads around the world through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and part of the Grizzlies' soccer team, he's another consummate professional that can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just few months time, Vitale Kicks has earned over $250,000 dollars in revenue, thanks to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down with the young entrepreneur to speak about how he turned his or her own sneaker obsession in a thriving business. Quesiton: I love your organization logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 plus a senior at Los Osos. We sat down together 1 day and just assemble it. People appear to like it so it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will release a series of limited shoes whether its shoes from Air Jordan or Nike Running or anything that way. And because they're limited, there'll be a huge interest in them. So we find ways to buy them from retail stores and then mark them up after we have them inside our hands. So, say we have a shoe that retails for $160 dollars, and it is sold out in shops all across the United States. We'll take that shoe and sell it for maybe $230 dollars on our website. We can do this because there's such an enormous demand and you can't go into a retail store and purchase for them. So, the only choice is to get it from your so-called reseller, that's somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't want to sit facing Undefeated for two main days, I can contact you up? Noah: Yeah, exactly. We actually have people who do sit outside stores on release day after which once they obtain the shoes we'll sell them somewhat over retail. So yeah, definitely any type of shoe as an Air Force 1 we are able to do the same exact thing. Q: As a consumer, I think that's really worth the mark-up immediately because who may have the time for it to sit looking at a store for the days? Noah: Yeah, definitely. Q: So do you employ people to sit out facing stores? Noah: Yeah occasionally we do. I'll pay friends say $20 bucks for one night to camp out with us. That's just one of the many ways we're able to get the shoes. Q: What are various other ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the simplest to get. It's a complicated process. Over time we've accumulated friends and a network of folks like store managers and such. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it's really thrilling every weekend to try to obtain as many shoes as possible and at the same time frame I'm wonderful my friends. It's a good experience, as well as making a good profit every weekend. Q: So basically, you've created a business out of your hobby. Noah: Definitely, since it all started with an interest over these type of limited-edition shoes. And then realizing that there was clearly a big potential chance to create a business and create a little money. But all of it originated as a hobby of collecting and wearing this footwear. So, it really is a business along with a hobby at the same time. Q: When did you start it and the way old have you been? Noah: Well I was fifteen years old and I started the company in April of 2013. Q: Do you remember the complete moment the concept sparked? Noah: It started when my dad and I were outside a Finish Line one night, where these were doing a raffle so we were able to grab two pairs of Air Jordans. As soon once we walked out in the store some individuals stopped us and offered us an enormous $150 dollars over-retail for the kids. We were like, 'Wow did that truly just happen'? It motivated my father too because usually when you tell a dad or mom about doing something similar to this they will say, 'Nah, there isn't any way! You can't go get a shoe that's in a local store and resell it for further.' But after somebody about the sidewalk stopped my father and said, "Hey, I'll take those for $280 dollars right this moment," I think that really kind of lit the spark for everything. Q: It really helps to have your dad on your side doesn't it? Noah: Yeah it will be did help to have dad on my side. When someone my maturity is starting off they'll not have the revenue to be able to buy 100 pairs of shoes. So having my dad to help me out (and the credit card) was definitely a big help. But, my parents will almost always be supportive of whatever I do. When I told my dad I wanted to accomplish this, he was all for this because when I was obviously a younger kid I had another business anf the husband saw how well I did your. Q: What's the priciest shoe you've sold? Noah: Nike carries a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first in the year they released a shoe referred to as the Nike Air Doernbecher that retailed for $250 dollars and now we sold it for $1300 dollars. So that would have been a very large profit. It was sort of tough to discover a buyer so when we found one for that price it had been satisfying. And we were able to acquire a couple pairs of these. That was definitely our biggest sale. Q: What's been probably the most interesting shoe you've sold? Noah: We're focusing on that right now. We use a shoe referred to as the Nike Air Yeezy which can be a collaboration between the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's currently reselling while on an average around $4,000 to $5,000 dollars. We have one pair in your hands right now and that we're just waiting to find the right buyer which will pull the trigger. But that's definitely our most beneficial shoe that we've ever endured. Q: How do you start selling a shoe that's worth a great deal? It sounds almost dangerous. Noah: Right! We've had it inside our possession a little over a month and the challenge with a shoe such as this is you should be careful about how you market it because with such an enormous demand, it's dangerous to satisfy up for the shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do with all the profits you cash in on? Noah: I'll occasionally buy myself clothes but most of the money is let go of in my checking account and secured for college. Also, I just bought myself an Audi. So, that's one helluva first car for me personally. But in addition to that, I just place it away for college. Q: How amazed are you whenever you sit back to see the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has resulted in me possessing car.' It's just great to see work pay off. Q: What do your friends think about Vitale Kicks? Noah: You know my buddies are actually people who I'll bring with me to get shoes and I'll outlay cash for coming when camping. I'll text them some nights and say, 'Hey everyone down to head to Los Angeles when camping this weekend to pick-up some shoes? I'm paying everybody so-and-so volume of dollars.' And sometimes, they do not even desire to be paid as it's simply a thrilling experience to go into these populated areas and to be around these people who are crazy for sneakers. And it's fun to steer out from the stores with exclusive shoes and everybody's taking a look at us saying, "Oh look, look, look, they got a." So my buddies have definitely solved the problem be where I am today and have been a resource of support and have solved the problem throughout it all. And beauty of it is, some of my friends have actually started their very own sneaker reselling businesses on a smaller level. It's cool to see that influence spread throughout each of the group of my friends and to see them have success too in doing what they're doing. Sometimes they'll ask me for help and I'm more than pleased to help them. Q: Are your customers surprised whenever they find out you are a high school graduation kid? Noah: Well, I only tell people I'm near to but when I do say to them I'm 16, they're very surprised. If anything they think it's really cool that somebody younger than them might be doing something such as this. Q: The testimonial page on your website is merely photo after photo of super-stoked people showing off the shoes they purchased in you. How satisfying is always that? Noah: The customer appreciation is quite cool. That's one in the best parts is to see the customer testimonials. They're really a big help to our company and its rewarding when we get those back. Sometimes we'll even give out discounts if customers post a testimonial because that draws a lot of other individuals who haven't purchased from us. People will look at that and say, 'Oh those guys are legit ' they understand what they do.' Q: What's the biggest challenge you've faced as being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I get back I usually have 3-hours of homework when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social websites that are emailing and contacting me relating to order or about the sneakers that are being released and asking if I'm getting certain shoes. So that's definitely hard wanting to balance all of that. But I think I've form of found that balance. I require time out at a certain hour to respond to emails, to acquire back to customers, and post up on social media marketing. Then obviously, I sign up for other time to do assignment work and other things which can be more important. Q: Time management happens to be a skill is it not? Noah: Yeah, it's something I've learned to do. Q: What are your plans after senior high school? Noah: I don't know what college I want to check out yet, but I plan to travel right right into a 4-year school. I also intend on hopefully running multiple businesses when I'm out of high school graduation. But I definitely will check out college with whether Business or Computer Science Major and hopefully have other businesses on my hands in those days. Q: Who are some of your influences or individuals who have inspirited you? Noah: I would say an entrepreneur like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the. It's inspiring to view how successful they are and how they're in a position to help people out with businesses and stuff. Q. Ever consider taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a means to be successful. Q: What have you learned is the most important facet of creating a successful at-home business? Noah: How big social networking is in relation to how it can help a small business. I started recently with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and definitely one of the most important factors for virtually any business these days. Also the significance of good customer support is huge. Like I said earlier, because these shoes are so expensive, individuals are sometimes afraid to spend much money. I could be nervous too if I was spending $400 dollars or higher. When you speak with a customer, you make them feel comfortable regarding their purchase. So, without a doubt social media marketing and good customer service are the two most significant things in having a company. Q: A lot of young people think about starting their unique business or doing something entrepreneurial just like you. What form of advice can you give a young one who has a great idea and wants to get it to the next level? Noah: I would tell others to look around and find out what other individuals are doing. Because when I was starting the business, I explored to other resellers and learned from their store. So one in the most important things would be to take advice and learn from others and build upon that. And also, not be afraid of just starting. Get out there and have it going. Because you can have so many thoughts when creating a business and be thinking, 'I want to achieve this and I want to perform that.' But you just have to travel and undertake it. Eventually all of it works out. So my advice can be learn and take advice from others and believe in yourself and be afraid to only start. Take a chance and simply start. Q: Just undertake it! As the famous shoemaker says! Noah: Exactly! Just do it! To learn more about Vitale Kicks also to take a look at their extensive number of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram.

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