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The business of sneakers: Q&A with teenage entrepreneur Noah Vitale - Anaheim High School Sports There's something unearthly magical about running a pair of limited-edition, rare or highly sought-after sneakers. It comes when you crack open the lid on the quality-crafted shoebox, peel back the uncrinkled tissue paper and lay your eyes on your fresh new kicks (don't even get me started on the glorious smell of new leather, mixed with rubber and Velcro!). Pretty close to heaven, right? One one who knows this exact feeling is Noah Vitale, a sophomore at Los Osos High School in Rancho Cucamonga. The 16-year old found a way to capture that little bit of sneaker-heaven and convey it to sneakerheads all over the globe through his upstart company, Vitale Kicks. Not only is Noah an honors student, maintaining a 4.5 GPA and person in the Grizzlies' team, he's additionally a consummate professional that can be found hours before school starts at his desk submitting orders, answering customer emails and searching for exclusive sneaks for the fanatical subculture of sneaker aficionados. In just 6 months time, Vitale Kicks has earned over $250,000 dollars in product sales, due to a low-supply-high-demand market and many hard work and commitment from Noah. Recently I sat down with all the young entrepreneur to have a chat about how he turned his or her own sneaker obsession into a thriving business. Quesiton: I love your business logo. Who designed it? Noah Vitale: My brother Nick designed it. He's 18 as well as a senior at Los Osos. We sat down together 1 day and just put it together. People appear to like it so it worked out effectively. Q: So what exactly is Vitale Kicks? Noah: Basically it's this - Nike and Jordan brands will to discharge series of limited shoes whether its shoes from Air Jordan or Nike Running or anything like this. And because they're limited, there will be a huge interest in them. So we find a way to buy them from shops and then mark them up even as have them within our hands. So, say there exists a shoe that retails for $160 dollars, and it's sold out in shops all across the United States. We'll take that shoe and then sell on it for maybe $230 dollars on our website. We are capable of doing this because there's such an enormous demand and you also can't go in to a retail store and get them. So, the sole choice is to buy it from a so-called reseller, that is somebody like us. Q: So, if Nike drops a fixed edition Air Force 1, and I don't wish to sit facing Undefeated for two days, I can phone you up? Noah: Yeah, exactly. We actually have people that do sit beyond stores on release day and after that once they get the shoes we'll sell them somewhat over retail. So yeah, definitely any type of shoe such as an Air Force 1 we can do the same exact thing. Q: As a consumer, I think that's worth the mark-up right there because who's the time and energy to sit before a store for several days? Noah: Yeah, definitely. Q: So do you employ people to take a seat out looking at stores? Noah: Yeah occasionally perform. I'll pay friends say $20 bucks first night to camp out with us. That's one among the many ways we're able to have the shoes. Q: What are another ways? Noah: We purchase for them online and direct from retailers like Footlocker or NikeTown. We'll enter raffles. They're not the best to get. It's a complicated process. Over time we've developed friends along with a network of individuals like store managers and the like. Q: It actually sounds fun. Noah: It is fun because you're meeting new people and it is thrilling every weekend to try to acquire as many shoes as you possibly can and at the same time I'm wonderful my friends. It's a good experience, along with making a good profit every weekend. Q: So basically, you've developed a business from a hobby. Noah: Definitely, because it all started with an interest over these type of limited-edition shoes. And then realizing that there was clearly a big potential chance to create a business and create a little money. But all of it originated as a spare time activity of collecting and wearing these sneakers. So, it definitely is a business as well as a hobby at once. Q: When did you start it and exactly how old had you been? Noah: Well I was 20 years old and I started the business in April of 2013. Q: Do you remember the complete moment the theory sparked? Noah: It started when my pops and I were outside a Finish Line one night, where we were holding doing a raffle and we were able to pick-up two pairs of Air Jordans. As soon once we walked out with the store some individuals stopped us and offered us a massive $150 dollars over-retail for the children. We were like, 'Wow did that actually just happen'? It motivated my father too because usually if you tell a dad or mom about doing something such as this they will say, 'Nah, there isn't any way! You can't go buy a shoe that's in a local store and resell it for more.' But after somebody about the sidewalk stopped my dad and said, "Hey, I'll take those for $280 dollars right this moment," I think that actually kind of lit the spark for everything. Q: It really allows you have your dad on the side don't you think? Noah: Yeah it really is did help to have my father on my side. When someone my maturity is starting off they will not have the revenue to be able to buy 100 pairs of shoes. So having my father to help me out (and his awesome credit card) was definitely a huge help. But, my parents will almost always be supportive of whatever I do. When I told dad I wanted to do this, he was all because of it because when I was a younger kid I had another business and he saw how well I did achievable. Q: What's the most high-priced shoe you've sold? Noah: Nike has a foundation with Doernbecher Children's Hospital in Portland, Oregon. At the first with the year they released a shoe known as the Nike Air Doernbecher that retailed for $250 dollars so we sold it for $1300 dollars. So that was a very large profit. It was form of tough to locate a buyer when we found one with the price it absolutely was satisfying. And we were able to obtain a couple pairs of people. That was definitely our biggest sale. Q: What's been the most interesting shoe you've sold? Noah: We're focusing on that at this time. We possess a shoe known as the Nike Air Yeezy which is a collaboration relating to the hip-hop artist Kanye West and Nike. The shoe retails at $250 dollars and it's really currently reselling on an average of around $4,000 to $5,000 dollars. We have one pair inside our hands right now and that we're just waiting to discover the right buyer who will pull the trigger. But that's definitely our best shoe that we've ever had. Q: How do you go about selling a shoe that's worth much? It sounds almost dangerous. Noah: Right! We've had it inside our possession just a little over a month as well as the challenge with a shoe this way is you should be careful about how you market it because with such a massive demand, it's dangerous to satisfy up for the shoe that's worth $4,000 dollars. So you should be careful. But we're definitely keeping it safe until look for the right buyer. That will be nice once we let that go. Q: Nice payday! What do you generally do while using profits you get? Noah: I'll occasionally buy myself clothes but most with the money is put away in my banking account and in the bank for college. Also, I just bought myself an Audi. So, that's one helluva first car personally. But apart from that, I just input it away for college. Q: How amazed are you when you sit back and discover the success you have been able to create from reselling sneakers? Noah: It's amazing. When I was driving home from buying my Audi, I was just thinking, 'Wow! This thing that I'm doing has ended in me having one of these car.' It's just great to see effort pay off. Q: What do your mates think about Vitale Kicks? Noah: You know my girlfriends are actually those that I'll bring beside me to get shoes and I'll pay them for coming with me. I'll text them some nights and say, 'Hey everyone down to go to Los Angeles with me this weekend to get some shoes? I'm paying everybody so-and-so level of dollars.' And sometimes, they don't even desire to be paid as it's only a thrilling experience to go into these populated areas and also to be around these people that are crazy for sneakers. And it's fun to steer out with the stores with exclusive shoes and everybody's considering us saying, "Oh look, look, look, they got a." So my buddies have definitely taught me to be be where I am today and possess been an origin of support and have solved the problem throughout all of it. And the beauty of it is, some of my friends have actually started their own sneaker reselling businesses on a smaller level. It's cool to determine that influence spread throughout all the group of my friends and to find out them have success too in what they're doing. Sometimes they'll ask me for help and I'm delighted to help them. Q: Are your customers surprised whenever they find out that you are a high school kid? Noah: Well, I only tell people I'm close to but when I do tell them I'm 16, they're very surprised. If anything believe that it's really cool that a person younger than them might be doing something like this. Q: The testimonial page in your website is definitely photo after photo of super-stoked people showing the shoes they purchased from you. How satisfying is always that? Noah: The customer appreciation is pretty cool. That's one with the best parts is to see the customer testimonials. They're really a major help to our organization and its rewarding if we get those back. Sometimes we'll even provide discounts if customers post a testimonial because that draws a lot of other people that haven't bought in us. People will look at that and say, 'Oh those guys are legit ' they are fully aware what they certainly.' Q: What's the biggest challenge you've faced being a young entrepreneur? Noah: My biggest challenge is maintaining school and the business enterprise at the same time. I'm taking all AP and Honors classes and hold a 4.5 GPA. When I return home I usually have 3-hours of homework when I'm playing soccer I won't get home until 5 p.m. Then I'll have 40,000 people on social media that are emailing and contacting me regarding their order or about the sneakers that are released and asking if I'm getting certain shoes. So that's definitely hard trying to balance all that. But I think I've kind of found that balance. I take time out with a certain hour to respond to emails, to acquire back to customers, and post up on social websites. Then naturally, I sign up for other time for it to do assignment work and other things which might be more important. Q: Time management happens to be a skill isn't it? Noah: Yeah, it's something I've learned to perform. Q: What are your plans after senior high school? Noah: I don't know what college I want to check out yet, but I plan to visit right in to a 4-year school. I also anticipate hopefully running multiple businesses when I'm out of senior high school. But I definitely will check out college with whether Business or Computer Science Major and hopefully have other businesses on my hands in those days. Q: Who are several of your influences or individuals who have inspirited you? Noah: I would say a business person like Mark Cuban. Or if you watch the show Shark Tank, all of the people on the. It's inspiring to see how successful they are and how they're capable to help people out with businesses and stuff. Q. Ever take into consideration taking Vitale Kicks on Shark Tank? Noah: Not really. You know, there's over 10,000 people that do the same exact thing as Vitale Kicks. It's not like we're some unique thing. We've just found a way to be successful. Q: What have you learned is one of the most important element of creating a successful at-home business? Noah: How big social websites is in regards to how it can help a small business. I started a year ago with one follower on Instagram and today I have over 40,000 followers. Social media has really helped grow my business and it is definitely one of the most important factors for any business today. Also the value of good customer service is huge. Like I said earlier, because the sneakers are so expensive, everyone is sometimes afraid to spend so much money. I could be nervous too if I was spending $400 dollars or more. When you talk to a customer, you're making them feel comfortable relating to purchase. So, without a doubt social websites and good customer satisfaction are the two most crucial things in having an enterprise. Q: A lot of young people think about starting their very own business or doing something entrepreneurial as if you. What kind of advice can you give a young individual that has a really good idea and wants to get it to the next level? Noah: I would tell others to check around and discover what other everyone is doing. Because when I was starting the business enterprise, I analyzed to other resellers and learned from their store. So one with the most important things would be to take advice and examine other coffee shops and build upon that. And also, never be afraid of just getting started. Get out there and have it going. Because you can have so many thoughts when creating a small business and be thinking, 'I want to accomplish this and I want to complete that.' But you just have to look and get it done. Eventually it all works out. So my advice can be learn and take advice from others and rely on yourself and be afraid to simply start. Take a chance and just start. Q: Just get it done! As the famous shoemaker says! Noah: Exactly! Just undertake it! To find out about Vitale Kicks and take a look at their extensive variety of limited-edition shoes, have a look at Vitalekicks.com. And connect with Vitale Kicks on Twitter and Instagram. |