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NBA wife Warneshia Wallace's desire for shoes becomes a business with style - Los Angeles business news Buying and selling shoes online is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are expected to continue growing in an annual rate around 11.2 percent through 2018, in accordance with a report from Ibisworld.com. Entrepreneur Warneshia Wallace has added to the mix with The Shoe Box, a company that encompasses both an actual shoe store in Birmingham, Alabama and an edgy, online presence. I visited with Warneshia in Hollywood within a shoe party she held with celebrity stylist/designer Fallon Seaborn to generate new friends and begin the opening of her web store. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. inside Air Force from 2001 to 2007. How do you decide to start a shoe-related business? I've had passion for shoes since I would have been a kid. Every time a new style arrived, I had to have them within my room and I didn't love the brand. Any shoe I liked, I got it. I retired from your Air Force and didn't want to work for anyone, so I planned to do something I love and I love shoes. How did the Air Force assist you to develop your organization knowledge? I always wanted to open a shoe store, plus the military I was benefiting from the free schooling. I found out about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes along the way. How were the business classes helpful and are you going to open another shoe store? Financially, it reduced the problem learn about budgeting. I have a tough time budgeting therefore the advice helped me make decisions linked to marketing and other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to understand. It seems quick and simple to do but in the process if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, and then for women who prefer to step out of the box. I will have shoes for every age and type. Businesswomen and students will find something that like as well as shoppers about the edgier side. A lot of older women will walk inside store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, read the flats. Where can you buy shoes and do you look at new designers? Fallon Seaborn is our shopper and he or she investigates the brands. My advice to designers is I'm into everything. I don't just replace on myself and I'm offered to new designers. I try to find different styles which can be unique and hard to get. Right now, shoppers ought to know [industry] prices seem stable. Click here for the Shoebox Boutique styles and sales. |