b'OurassessmentindicatesthatpublictransportisMunicipalofficials,cityplanners,publictransport clearly the backbone of MaaS users travel habits andagencies,transportprofessionals,transportservice that MaaS use grows swiftly along public transportproviders, and many others can benefit from these corridors. MaaS users also evidently excel in multi- findings. With the noted limitations, there is much to modality,andtheMaaSplatformispotentiallyglean from this first glimpse at the nature of MaaS and facilitating first/last mile choices, leading to greatera substantial group of MaaS users in the real world. access to and use of public transport. This provides us with many opportunities to share and discuss the future of MaaS together. We encourage To take things one step further, we also extrapolatedyou to read the full white paper and get in touch with availabledatatoseehowtheintroductionofnewus if youd like to take the conversation further.mobility options, such as e-bicycles, would impact trip behavior. We found that the introduction of suchYou can download the full Whimpacts white paper options could potentially reduce daily car trips by up tofrom the Ramboll website here: OUR FIRST GLIMPSE AT38%. This finding is an encouragement to public and private organizations looking to introduce a range of new REAL-WORLDIMPACTS OF MAAS niche mobility services. https://bit.ly/2KxOQB3BY IAN SACS, MARKET MANAGER FOR SMART MOBILITY, RAMBOLL MAASUSERSRIDE ThemostpressingquestionsaboutMobilityasaWhimsowner,MaaSGlobal,totakeafirstlookatPUBLICTRANSPORT 25%Service (MaaS )will MaaS lead to a car-dependentanypotentialcommonalitiesordifferencesintravel city? Does MaaS steal ridership from public transport?behavior between MaaS users and the typical urbanite,25% MORE OFTEN, WITHOUT MaaSIs MaaS only attractive to a niche group of urbanites? how users are spatially distributed, what kind of tripsWITH MaaScould only be addressed in theory, using simulations,andtripcombinationstheytake,andanypotentialcombine taxis with public transport or based on limited pilots until now.relationships with certain types of land use. three times more oftenThe first ever MaaS application, Whim, launched inOuranalysisresultedinseveralfindingsregarding Helsinki, Finland, in 2017, interconnects many of thethe nature and preferences of early adopters and theTHE BEHAVIORS SEEM CLEARLY CORRELATED citysmobilityoptionsunderonesubscriptionanddevelopment of the Whim service during its first yearWITH THE EASE OF COMBINING MODES WITHIN within a single app.of operation. For example, compared to their Helsinki counterparts, MaaS users ride public transport 25%THE WHIM APPmore often, combine taxis with public transport three THE WHIM APP COMBINEStimes more often, and use taxis 2.4 times more often. TRIP PLANNING ANDThe behaviors seem clearly correlated with the ease of combining modes within the Whim app. MaaS users PAYMENT FOR PUBLICalso make shorter city bike trips on average, suggesting they rely on that mode more for transportation than TRANSPORT, TAXI, CARrecreation purposes and tend to ride city bikes more in the center where stations are in closer proximity to RENTAL, CAR SHARING,one another. Interestingly, MaaS users make nearly the AND CITY BIKE TRIPS.same number of daily trips, which seems to suggestIAN SACS, Market Manager for Smart Mobility at Ramboll, works with new mobility thatwhilemodalchoicesareclearlydifferentwhensolutions and policy for emergent mobility services, including e-mobility, automated usingMaaS,speculationsaboutincreasedovertripvehicles, and Mobility-as-a-Service (MaaS). He is involved in mobility and transport With more than 70,000 users and more than a yearmaking are unfounded; MaaS users are gaining utilityplanning in Asian, Middle Eastern, African, and European countries, and regularly of fully functional operation, Ramboll was invited byfrom the service but not taking unnecessary trips.advises municipalities on future proof policy and infrastructure strategy. 11'