b'CREATING A PRODUCTIVE SYNERGY THE ENDGAME ON DATABETWEEN USE IN TRANSPORTATION BUSINESS AND By Catherine McCullough CONSUMER INTERESTS IS About 12 years ago, I experienced one ofobviouswith perfect information, peopleinvestedinthesystemsthatturnitintoTransportation data can even yield societalWORTH IT TO GAIN my favorite career failures.couldmakeperfectdecisions,lubricatingsomething valuable?benefitssuchassavinglivesand IwasservingasaCounselfortheU.S.the movement of the marketplace.Todaythedigitaleconomyhasmatured,addressingsocioeconomicequityissues.THE BENEFITS SenateCommerceCommittee.SenateCompanies could save time and money andconsumershavebecomewary.Think,forexample,aboutdatagleaned bysensorsonvehiclesthatcanenable committee staff write proposed new lawsandthereforeincreasereturnsonAccording to a survey conducted by dataautomated driving, reducing driver-causedFOR US ALL.(bills)andtrytoconvincestakeholdersinvestmentbylearningwhowouldbesolutionscompany,SAS,almostthree- crashes, data sent from the scene of a crash (otherSenatestaff,constituentcitizensopen to doing business with them. Makersfourths of respondents said their concernto alert emergency responders, or data that and companies, and federal agencies)toof products could get feedback to resolveovertheprivacyofpersonaldatahasenablestransportationsolutionsthatgive approve of the language so that senatorsglitchesandadjustforconsumertastes.increasedinthepastfewyears,and67people located far away from jobs, health vote for passage. Perfect information could accurately matchpercent think government should do morecare, and other social services access to Inthiscase,bipartisanleadersofthebuyers and sellers with less friction. to protect data privacy. those critical opportunities.committee tasked four of us staff to write The digital companies enabling the Internet- Last year, California passed a law curtailingWhenthedigitaleconomydawned,we andgetstakeholderstoapproveabillbasedmarketplacewereemergingthen,the use of consumer data. Several otherrecognized that a good consumer/business that would define how companies shouldand have become American leaders in thestatesarefollowingsuit.Someindustrytrustrelationshipondatacouldyield protect consumers online data. global economy since.groupsarecallingforfederallegislationcommercial benefits. But in transportation, Iwasexcited.IdcutmyteethonFirstButforconsumersinthenewdigitalthat preempts these laws. Senators fromwhere much of the data that yields these Amendmentlawduringthedawnoftheeconomy, the question of datas benefitsHawaii, Oregon, Minnesota, Louisiana, andbenefitsisprivatelyowned,theissueof internet, and I had a deeply nerdy interestwasmorecomplicated.InformationFlorida have introduced bills over the lastwhether consumers trust others with their inhowAmericawoulddecidequestionscan reward consumers by, for example,few months and more are expected. data is not only about marketplace efficiency related to the data being generated by theaccuratelypricingriskthisiswhatIllbewatchingthisdatadebateasandgrowth;sometimes,itsalsoabout digital economy: Who owned it? Who wouldallowsaconsumerwithgoodcredittoitplaysout.Iworknowinthespacematters of equity and even life or death.get to use it? How should it be protected?qualifyforamortgageonahome.Butwheretransportation,technology,andLawmakers have a hard job writing federalCatherine McCullough is Founder and Theanswerstothesequestions,inmywhen a consumers data is not as positive,telecommunicationsareconvergingtoprivacylegislationtoday.AlotisridingExecutive Director of the Intelligent Car mind, would have a big impact on whetheritcouldkeepthemfromreceivingthatmove people and goods with less friction.onhowwerewardbusinessesfortheirCoalition, a group of industry leaders that loanat least until they built up a strongerAnd critical to this new ecosystem is, ofinvestmentandrewardconsumersforhas led the conversation on autonomous our nations societal and economic storiescredit history. course, data. trustingcompanieswiththeirdata.Butand connected cars in Washington, DC. thrived or failed. creatingaproductivesynergybetweenCatherinealsoadvisestransportation The bill we drafted failed to gather the votesData about city and road conditions cancompaniesthatwanttounderstand Data, after all, was the oil of the emergingit needed because we could not agree onenabletrafficflow.Informationaboutthebusiness and consumer interests is worth itthemarketplaceimplicationsoftheir digitaleconomy.Newcompanieswerewhere to set the needle on the questionslogisticalneedsofgoodsbeingmovedto gain the benefits for us all, which is the realregulatory exposure.building internet-based business models byposedabove.Takethequestionofwhoacross modesfrom a train to a truck, toendgame in transportation policy today. nsoliciting data and directing it to where it wasowned the information. Is it the consumera last-mile drone delivery, for instancecan needed and wanted. The value of data waswhogeneratedit?Orthebusinessthatspeed commerce.19 20'