b'NEXTCITY CREATES USERtravel behavior is detected in the Operationstraffic at the intersection but also based onmake the Operations and Analytics pillar aCubicslegacyhastraditionallybeenin andAnalyticspillar,thedemandcausinga broader view of traffic patterns across thereality. larger cities, but of course, all cities have thesituationissegmentedtoparticularentire region. This means we will be ableThis immense progress has been matchedcommonchallengesofcongestionand CENTRIC EXPERIENCE traveler groups through One Account, andto predict volumes of inbound traffic fromby strong order intake for our One Accountoptimizingtravel.Imdelightedwithhow thenpredictivealternatejourneychoiceshighwaysandfreewaysenteringurbansolutionandourmobilesolution,whichGRIDSMARTandTrafficwareaddressed are pushed to those specific travelers to beareas. In addition, we will be able to furtherweseeastheenablingplatformforthethe scalability of their solutions so that cities influenced, perhaps with price incentives,optimize intersections by giving priority toIntegratedCustomerExperience.Imof all sizes can benefit and learn from them By Matthew Cole through an Integrated Customer Experience.shared transportation based on the numberexcited for 2019, where we will start to seeand the broader Cubic plans as we work on The response, or non-response, to thoseof passengers aboard a vehicle. These areNextCity truly become real. NextCity 2.0a scalable, platform-centric, options are fed back to the Operations andthe fundamental capabilities necessary toversion of the vision. nBack in 2011, we created our vision for theservicessuchasrideshare,bike/scooterAnalyticspillarforconstantoptimization futureoftransportation,whichwecalledshare, taxis, parking, and tolling, so we canfrom the perspective of right now and for NextCity.Atthattime,Iwasntawareofdeliver the same benefits to travelers andplanning operations into the future.the phrase MaaS, nor was I familiar withservice providers alike. In 2018, Cubic was awarded the Intelligent Uber or Lyft; dockless scooters werent aNotwantingtostopatjustintegratingCongestionManagementProgramin thing, and driverless cars were just for thethemulti-modalpaymentexperience,weSydney,Australia.Thenewsystemwill movies. One of the things Im particularlyasked ourselves, With that set of customerenhancemonitoringandmanagementof proud of is the fact that NextCity has stoodrelationships,howcouldwesolvesometheroadnetwork,coordinatethepublicRevenuethe test of time, and despite all of theseother problems and make lives and citiestransportnetworkacrossallmodes,Managementnew developments, I strongly believe thatbetter? The answer was two further, data- improve management of clearways, assist thecoreconceptsofNextCityaremadedrivenpillars.Onepillar,theIntegratedintheplanningofmajorevents,and stronger by more recent trends. CustomerExperience,isdirectedimproveincidentclearancetimeswhile At the heart of NextCity is the One Accounttowards the travelerto use the enrichedproviding real-time information and advice to the public about disruptions. The projectTransport Predictivepillar,asingleplacetopayforhowyouunderstanding of the habits and preferencesAnalyticswilltransformtheTransportManagementManagement/ DATAtravel,nomatterwhichmodeyouuse.of each individual to deliver highly relevant,Safety INTEGRATEDThisisanextensionofwhatCubichaspredictive,andpersonalizedinformationCentreintoatruemultimodaloperationCUSTOMERbeen doing for public transit for decades.andjourneyplansthathelpindividualsacrosstheentiretransportnetworktoSUPPORTFor example, look at the Clipper Card inmake the optimal choices for their journeys.addresscongestion,improvesafety,and the Bay Area, which integrates 23 regionalThe final pillar, Operations and Analytics, isincreasepublictransportusagewiththeDATAtransitoperatorsthroughacommondirected to cities and regionsto use theultimate goal to: Predict 30 Minutes intoOPERATIONSpayment system. For the rider, this meansenrichedunderstandingattheindividualthe Future, Act in 5. & ANALYTICSaseamlessexperienceandpotentiallylevel in an aggregated way to optimize theThe year transitioned from 2018 into 2019ONE ACCOUNTintegrated pricing, no matter which operatoroverall flow of people, traffic, and goodswithusacquiringTrafficwareandthen is providing the journey. For the agencies,through regions and cities. GRIDSMART.ThecombinationofourTolling Mobiletheyaresharinginfrastructure,savingEach of the pillars in their own right providesexisting capabilities, with these intersectionDATAmoney, promoting multi-operator journeys,exciting benefits to both travelers and cities.managementcapabilities,meanswewill and delivering a better experience for theirFurther magic happens when the pillars arehave the capability to optimize intersections customers.ThroughtheOneAccountworkinginconcert.Wheresub-optimalon arterial roads, urban corridors, and grids. concept,wesimplyintegratenon-transitWe can do so not only through detecting Real-TimePassengerInformationMatt Cole is the president of Cubic Transportation Systems (CTS) and Senior Vice President, Cubic Corporation.ServicesIn his role, Matt has been instrumental in helping the business grow on three continents, as well as entering into adjacent transportation markets. Matt led the launch of the companys NextCity strategy in 2011 and, as president, is overseeing its execution. Matt regularly participates in global events that drive the conversation toward smart cities the international vision of making the worlds premier cities more livable. In 2016, he was recognized as a Top 10 Disruptor by the Eno Foundation and was named to Mass Transit magazines Top 40 Under 40 list.4'